Branding logo design for a non-profit.
Posted on Mon, Dec 14, 2009 @ 10:33 AM
Our Mothers Ride is a fund raising motorcycle ride for the Pennsylvania non-profit The Lorraine Yetter / Barbara Byerly Foundation. This is a great cause to help hospice. If you would like to help out and donate money or time you can donate to Our Mothers Ride.
Challenge:
The Lorraine Yetter / Barbara Byerly Foundation (LYBBF) needed to figure out a way to give back to the local hospice that helped Lorraine Yetter and Barbara Byerly. The sons of these two women started this foundation to return the favor for the great service they experienced while their mothers used hospice.
Brandwise helped LYBBF design the logo for their first fund raising event called Our Mothers Ride. Due to the nature of this fund raiser- a motorcycle ride, we needed to appeal to the audience that would be in the ride, but also supporters and donors of this event.
Solution:
Brandwise helped LYBBF create a logo that touched on the bikers style of tattoo flash artwork. In order to keep things similar to a tattoo the graphic and font were all hand drawn and then cleaned up on the computer.
Results:
The client loved the logo and has gotten some good feedback on it. They are now in the process of rolling out this event so it will be a little time before full results are known. The client loved the logo so much they joked about getting tattoos of the logo. Their is some passion behind anyone willing to ink their logo permanently on their body. We think the bike shops and tattoo parlors that are going to help support this ride are all getting onboard and like the look of the logo and new site.
