The College Prep Institute is an educational program to get students ready for college. The business owner was looking for a way to promote this training to prospective high school students and their parents. They decided to develop a web site. Before they started the web site, Brandwise realized they needed to add some form of a logo since they really had none.
College Prep agreed a logo was a good place to start, but had a small budget to do all the marketing they needed done. Brandwise offered a package deal to help them out and got started on the logo. We needed to appeal to students, but more importantly their parents since they were paying for this service. Brandwise used Blue and Red to tap into and start building trust. We also wanted to give the logo a clean professional look and decided to keep the type simple and organized.
This logo set the direction for the look and feel for the site design. It help build trust and establish the College Prep Institute as a credible trainer to prep high school kids for college.