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Logos, Logotypes and Marks - a must have for identifying & positioning your business.

The Enilon Group - logo design for a new start-up.

Posted by Dale Berkebile on Thu, Jun 11, 2009 @ 10:25 AM

Enilon Group logo image

Challenge:
Two business colleagues were leaving their former internet employer and getting back to owning their own company. They needed to convince new prospects that they were a trust-worthy internet company and allow past relationships to know they were serious about their start-up. They developed the name Enilon and needed a logo to create their new image.

Solution:
Brandwise developed a clean professional logotype along with a mark that can be used with or without the logotype. We chose strong type styling and used red to grab attention and make the logo bolder.

Results:
Enilon has become quite successful in their first few years. They have really embraced their new brand and continue to use it very well. Enilon has established credibility with clients/prospects and gets compliments on their identity at sales meetings/networking events.

Tags: Brand Building, Positioning, Logo Design, Logos, Brand Development, Branding

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