Logos, Logotypes and Marks - a must have for identiying & positioning your business.

Professional logo design for business management software

Enginuity is a business management software built for engineers that is developed in Fort Worth, TX.

Challenge:
Develop a brand name & image for a software line that speaks to the engineering community.

Solution:
Brandwise first developed the name for the software and then designed a solid professional logo. The goal was to make the logo unique, easy to read, but also appeal to a more technical, left-brained or analytical thinkers. We added just enough creative design to make the logo strong and interesting, but kept things clean, aligned and organized to be highly structured.

Christian logo design for church newsletter nameplate.

Kingwood Christian Church is a Disciples of Christ church based in Kingwood, TX. They put out a monthly newsletter called Crossroads, which they use to share the goings on of the church community.

Challenge:
Kingwood Christian Church was doing their monthly newsletter in house. Over the years it has become more of a chore to do the newsletter each month.

Solution:
KCC hired Brandwise to come in and help them out. We helped them rebrand their newsletter by starting with a redesigned logo for the nameplate (graphical newsletter header). Brandwise also chose a color pallet to tie in with Kingwoods, wooded nature location, using the leaf and acorn in the logo to compliment this.

Results:
In order to make the newsletter easy to read we build a template starting with the new logo in the nameplate. On the front page we made this bold to grab readers attention and start to establish the Crossroads brand for KCC.  The new church newsletter has a more clean and organized look and feel and is starting to build a stronger awareness of what KCC has to offer especially to new members or visitors.

 

Branding logo design for a non-profit.

Our Mothers Ride is a fund raising motorcycle ride for the Pennsylvania non-profit The Lorraine Yetter / Barbara Byerly Foundation. This is a great cause to help hospice. If you would like to help out and donate money or time you can donate to Our Mothers Ride.

Challenge:
The Lorraine Yetter / Barbara Byerly Foundation (LYBBF) needed to figure out a way to give back to the local hospice that helped Lorraine Yetter and Barbara Byerly. The sons of these two women started this foundation to return the favor for the great service they experienced while their mothers used hospice.

Brandwise helped LYBBF design the logo for their first fund raising event called Our Mothers Ride. Due to the nature of this fund raiser- a motorcycle ride, we needed to appeal to the audience that would be in the ride, but also supporters and donors of this event.

Solution:
Brandwise helped LYBBF create a logo that touched on the bikers style of tattoo flash artwork. In order to keep things similar to a tattoo the graphic and font were all hand drawn and then cleaned up on the computer.

Results:
The client loved the logo and has gotten some good feedback on it. They are now in the process of rolling out this event so it will be a little time before full results are known. The client loved the logo so much they joked about getting tattoos of the logo. Their is some passion behind anyone willing to ink their logo permanently on their body. We think the bike shops and tattoo parlors that are going to help support this ride are all getting onboard and like the look of the logo and new site.

 

 

Designing a logo for NewStarts.

Challenge:
NewStarts hired Brandwise to help them develop a strong brand for their company. 

Solution:
Brandwise helped NewStarts with their company naming, strategic domain name, and now their logo. The goal was to create something NewStarts would be proud of and also that created a highly professional feel and added credibility.

Results:
We chose blue on blue for the color of NewStarts brand image in order to create a sense of peacefulness and trust. We added the bird logo mark to represent how the NewStarts helps their clients get focused and begin to fly high with their new skills.

Tuscan Village logo for a real estate development.

Challenge:
The Tuscan Village is a community developed in Glen Rose, TX. All the homes have a Tuscan flavor to the building design. The community developer was looking for a way to brand this community. The goal was to keep a Tuscan and old world feel to everything designed.

Solution:
To keep the old world feel, Brandwise used a color pallete that was similar to the actual buildings, but also something that tied in with a Tuscan flavor. We added the scripty design elements to add a touch of class that picks up on the quality of the homes and the community.

Results:
The Tuscan Village was able to start branding their community in a strong way right from the start with this logo. They used the logo on their entry and directional signage within the community. They also used the logo to brand their brochures, web sites, floor plans, advertising and billboards. Brandwise helped them with their signs and brochure.

 

 

The Dead 50's band logo design.

Challenge:
The Dead 50's are a rock band that was looking for an iconic character to represent the band. They wanted to also use this character to be used as a logo on CD's, T-shirts, Stickers, Posters and other promotional materials.

Solution:
Working with the singer we were able to come up with the direction for the character. We then did an illustration of the little blue devil character. The band approved the final character and then we moved on to the logo. Since the band liked old horror film style we chose a font that tapped in to this. We added dice and cards to show the bands interest in the idea of taking risks.

Results:
The band sold a lot of CD's, T-shirts. People started recognizing the devil character and he started to gain quite a bit of popularity. This really helped the Dead 50's set themselves apart from bands in the area. This became a strong branded part of the Dead 50's.

 

Professional logo design brands the College Prep Institute.

Challenge:
The College Prep Institute is an educational program to get students ready for college. The business owner was looking for a way to promote this training to prospective high school students and their parents. They decided to develop a web site. Before they started the web site, Brandwise realized they needed to add some form of a logo since they really had none.

Solution:
College Prep agreed a logo was a good place to start, but had a small budget to do all the marketing they needed done. Brandwise offered a package deal to help them out and got started on the logo. We needed to appeal to students, but more importantly their parents since they were paying for this service. Brandwise used Blue and Red to tap into and start building trust. We also wanted to give the logo a clean professional look and decided to keep the type simple and organized.

Results:
This logo set the direction for the look and feel for the site design. It help build trust and establish the College Prep Institute as a credible trainer to prep high school kids for college.

 

Scott Fabrication creates a new logo for their company.

Challenge:
Scott Fabrications needed a way to promote a product they were developing. The first item needed was a new logo for their company.

Solution:
Scott Fabrication's main product is a construction based plastic product. This item is bright orange so we decided to use the color of the product as the logomark's color. The mark also resembles part of the product in use and obviously the "S" for Scott. We then hand drew the logotype font in illustrator for "Scott" and used and edited typeface for "fabrication".

Results:
Scott Fabrication got a unique and customized logo that represents the company and product at the same time. The orange helps the logo stand out and grab attention. This was the start of building a strong brand.

 

The Enilon Group - logo design for a new start-up.

Challenge:
Two business colleagues were leaving their former internet employer and getting back to owning their own company. They needed to convince new prospects that they were a trust-worthy internet company and allow past relationships to know they were serious about their start-up. They developed the name Enilon and needed a logo to create their new image.

Solution:
Brandwise developed a clean professional logotype along with a mark that can be used with or without the logotype. We chose strong type styling and used red to grab attention and make the logo bolder.

Results:
Enilon has become quite successful in their first few years. They have really embraced their new brand and continue to use it very well. Enilon has established credibility with clients/prospects and gets compliments on their identity at sales meetings/networking events.

Jetta Operating Company, Inc. asks Brandwise to help them re-brand.

Jetta Operating Company, Inc. is a private oil and gas company. After going through some company changes, Jetta decided they needed a new face for their new direction. Brandwise helped them recreate a brand that was strong and focused on this new phase.

Since Jetta has been established for a while we needed to keep a similar look to their logotype (typeface) but update it a little. We then added the diamond "J" mark to give it an even more customized feel.

In order to bring the concept of oil drilling into the logo in a very simple, abstract and conceptual way we decided to show levels in the diamond obviously representing the earth's various levels that are needed to be drilled through to reach oil. The black bottom layer worked well to represent not only oil, but also to keep the image bottom heavy keeping it from feeling tipsy.

Jetta is a class act and now they have a top-notch logo that re-enforces their quality business.