Logos, Logotypes and Marks - a must have for identiying & positioning your business.

Branding logo design for a non-profit.

Our Mothers Ride is a fund raising motorcycle ride for the Pennsylvania non-profit The Lorraine Yetter / Barbara Byerly Foundation. This is a great cause to help hospice. If you would like to help out and donate money or time you can donate to Our Mothers Ride.

Challenge:
The Lorraine Yetter / Barbara Byerly Foundation (LYBBF) needed to figure out a way to give back to the local hospice that helped Lorraine Yetter and Barbara Byerly. The sons of these two women started this foundation to return the favor for the great service they experienced while their mothers used hospice.

Brandwise helped LYBBF design the logo for their first fund raising event called Our Mothers Ride. Due to the nature of this fund raiser- a motorcycle ride, we needed to appeal to the audience that would be in the ride, but also supporters and donors of this event.

Solution:
Brandwise helped LYBBF create a logo that touched on the bikers style of tattoo flash artwork. In order to keep things similar to a tattoo the graphic and font were all hand drawn and then cleaned up on the computer.

Results:
The client loved the logo and has gotten some good feedback on it. They are now in the process of rolling out this event so it will be a little time before full results are known. The client loved the logo so much they joked about getting tattoos of the logo. Their is some passion behind anyone willing to ink their logo permanently on their body. We think the bike shops and tattoo parlors that are going to help support this ride are all getting onboard and like the look of the logo and new site.

 

 

Designing a logo for NewStarts.

Challenge:
NewStarts hired Brandwise to help them develop a strong brand for their company. 

Solution:
Brandwise helped NewStarts with their company naming, strategic domain name, and now their logo. The goal was to create something NewStarts would be proud of and also that created a highly professional feel and added credibility.

Results:
We chose blue on blue for the color of NewStarts brand image in order to create a sense of peacefulness and trust. We added the bird logo mark to represent how the NewStarts helps their clients get focused and begin to fly high with their new skills.

Tuscan Village logo for a real estate development.

Challenge:
The Tuscan Village is a community developed in Glen Rose, TX. All the homes have a Tuscan flavor to the building design. The community developer was looking for a way to brand this community. The goal was to keep a Tuscan and old world feel to everything designed.

Solution:
To keep the old world feel, Brandwise used a color pallete that was similar to the actual buildings, but also something that tied in with a Tuscan flavor. We added the scripty design elements to add a touch of class that picks up on the quality of the homes and the community.

Results:
The Tuscan Village was able to start branding their community in a strong way right from the start with this logo. They used the logo on their entry and directional signage within the community. They also used the logo to brand their brochures, web sites, floor plans, advertising and billboards. Brandwise helped them with their signs and brochure.

 

 

The Dead 50's band logo design.

Challenge:
The Dead 50's are a rock band that was looking for an iconic character to represent the band. They wanted to also use this character to be used as a logo on CD's, T-shirts, Stickers, Posters and other promotional materials.

Solution:
Working with the singer we were able to come up with the direction for the character. We then did an illustration of the little blue devil character. The band approved the final character and then we moved on to the logo. Since the band liked old horror film style we chose a font that tapped in to this. We added dice and cards to show the bands interest in the idea of taking risks.

Results:
The band sold a lot of CD's, T-shirts. People started recognizing the devil character and he started to gain quite a bit of popularity. This really helped the Dead 50's set themselves apart from bands in the area. This became a strong branded part of the Dead 50's.

 

Professional logo design brands the College Prep Institute.

Challenge:
The College Prep Institute is an educational program to get students ready for college. The business owner was looking for a way to promote this training to prospective high school students and their parents. They decided to develop a web site. Before they started the web site, Brandwise realized they needed to add some form of a logo since they really had none.

Solution:
College Prep agreed a logo was a good place to start, but had a small budget to do all the marketing they needed done. Brandwise offered a package deal to help them out and got started on the logo. We needed to appeal to students, but more importantly their parents since they were paying for this service. Brandwise used Blue and Red to tap into and start building trust. We also wanted to give the logo a clean professional look and decided to keep the type simple and organized.

Results:
This logo set the direction for the look and feel for the site design. It help build trust and establish the College Prep Institute as a credible trainer to prep high school kids for college.

 

Scott Fabrication creates a new logo for their company.

Challenge:
Scott Fabrications needed a way to promote a product they were developing. The first item needed was a new logo for their company.

Solution:
Scott Fabrication's main product is a construction based plastic product. This item is bright orange so we decided to use the color of the product as the logomark's color. The mark also resembles part of the product in use and obviously the "S" for Scott. We then hand drew the logotype font in illustrator for "Scott" and used and edited typeface for "fabrication".

Results:
Scott Fabrication got a unique and customized logo that represents the company and product at the same time. The orange helps the logo stand out and grab attention. This was the start of building a strong brand.

 

The Enilon Group - logo design for a new start-up.

Challenge:
Two business colleagues were leaving their former internet employer and getting back to owning their own company. They needed to convince new prospects that they were a trust-worthy internet company and allow past relationships to know they were serious about their start-up. They developed the name Enilon and needed a logo to create their new image.

Solution:
Brandwise developed a clean professional logotype along with a mark that can be used with or without the logotype. We chose strong type styling and used red to grab attention and make the logo bolder.

Results:
Enilon has become quite successful in their first few years. They have really embraced their new brand and continue to use it very well. Enilon has established credibility with clients/prospects and gets compliments on their identity at sales meetings/networking events.

Jetta Operating Company, Inc. asks Brandwise to help them re-brand.

Jetta Operating Company, Inc. is a private oil and gas company. After going through some company changes, Jetta decided they needed a new face for their new direction. Brandwise helped them recreate a brand that was strong and focused on this new phase.

Since Jetta has been established for a while we needed to keep a similar look to their logotype (typeface) but update it a little. We then added the diamond "J" mark to give it an even more customized feel.

In order to bring the concept of oil drilling into the logo in a very simple, abstract and conceptual way we decided to show levels in the diamond obviously representing the earth's various levels that are needed to be drilled through to reach oil. The black bottom layer worked well to represent not only oil, but also to keep the image bottom heavy keeping it from feeling tipsy.

Jetta is a class act and now they have a top-notch logo that re-enforces their quality business.

Empress International - the re-branding of a company and a logo.

Empress international was looking to re-brand their parent company and some children companies in the early '00's. Brandwise owner partnered up with BDC to help Empress launch their new brand.

Empress needed to update their image and wanted to be bold and professional all the while saying something about seafood (their industry), but did not want be too blatant or over the top with this.

In the end, we used the Empress globe to emphasize their international reach. We added the waves to give a flavor of seafood and the ocean.

We used a strong bold font then we adjusted the tracking and kerning, stretched, and made minor edits to it the type to make it unique to Empress. Next we created a set of colors to make this logo pop.

Empress' logo helped position them as a strong leader in the seafood industry and helped drive a higher price when the company decided to sell, 3 to 4 years down the road. This logo and the new brand created a lot of value.

GreenWorks branding and logo development.

GreenWorks was a program the Pennsylvania Department of Environmental Protection put together. In the late 90's they decided they needed a strong logo to represent their website to promote green education. This program was way ahead of the current trend to become more green.

In an effort to create a clean, environmentally friendly design we used blue to represnt the clean sky and green representing the grass and/or environment. We create the swoosh to show movement and recycling. 

While this part of the organization was active this logo helped brand GreenWorks. Sadly, this project is no longer active as it was in the '90's and early '00's.