Simple Moments Photography was looking to build on to last years portrait photography promotion. This years campaign landing pages were focused on being more effective then last years campaign. Obviously, the main goal of these landing pages was to provide details of the offer and also generate leads by having visitors make contact via a phone call or fill out the form.
Brandwise reworked last years landing pages by adding a more focused offer and sign-up form above the "fold" (viewable without scrolling down the page).
To-date the first postcard went out on Tuesday/Wednesday and started driving traffic to the landing page by Thursday. The first 10 days saw 17 visitors to the landing page. In this time there was also at least one forward to a friend offer made. We will keep you posted on the next 3 mailings that are tied with this first one.