Posted by Dale Berkebile on Thu, Dec 31, 2009
Challenge:
How can a photographer known only for wedding photography educate clients and prospects that they also do great portrait photography? This is one of the questions we asked Simple Moments Photography. They were not sure of the answer to this question so we offered this idea.
Solution:
In 2008 Simple Moments Photography had
Brandwise help them build an integrated marketing approach to start
promoting their portrait photography services. Brandwise developed a marketing strategy that used direct mail, an email newsletter and made special offers on web based landing pages. We are going to just talk about the branded email template here.
In order to keep this campaign consistent we created a branded email
template that allowed Simple Moments to send out regular marketing
messages to their house email list.
Results:
This was a low cost way for Simple Moments to stay in touch with customers, prospects and friends and family. Simple Moments has kept up this marketing effort for several years now and it looks like this might be something they continue to use into the future.
As of today Simple Moments is getting an average of:
- a 56% open rate
- a 24% click through rate
- and a 0.3% opt out rate on their email campaigns.
Posted by Dale Berkebile on Mon, Jun 29, 2009
Brandwise has been using email marketing for 4 or 5 years for our own marketing efforts. In 2007 we partnered with Constant Contact and started offering our clients email marketing.
The great thing about email marketing is the cost is very reasonable. For a few hundred dollars a year you can get the word out to your prospects and clients. Ideally you would want to create a branded email program. Brandwise offers branded template designs for your company to quickly get up and running.
The other very cool item about email marketing is the fact that you can track all of the campaigns results. An example of the measurements are:
- How many people opened you emailer
- When did they open it
- How many times did they open (this helps show the level of interest)
- How many addresses bounced (bad email address or spam blocker etc.)
- How many people opt out of your email (this is good so you know you are only sending to qualified clients or prospects)
- How many people clicked a web link in your email
- Which links they clicked
- Who went to which links
- etc., etc.
As you can see this offers a lot more areas to track and measure your marketing results then some other forms of marketing does. If you would like to sign up for a new
email marketing campaign try it out for free for 60 days (your list must be less then 100 names for the free trial).
