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Direct Mail Campaign strategy & design - build targeted brand awarenes and track marketing resul

Simple Moments uses direct mail to build brand awareness.

Posted by Dale Berkebile on Thu, Dec 31, 2009

Simple Moments Photography '09 Direct Mail - image

Challenge:
Simple Moments Photography was looking to continue their previous years branding. The goal was to educate past clients and new prospects on the fact that Simple Moments Photography not only does wedding photography, but also does portrait photography as well. Simple Moments also wanted to educate people on the local locations that they can shoot at.

Solution:
Brandwise and Simple Moments decided to keep a similar feel to the 2009 campaign as we developed in the 2008 campaign. This helped build the brand look in the campaign. We also added samples of photography for the "Hometown" collection to show cool hip photos of local locations to build interest from the local portrait prospects.

Results:
This campaign did a great job of continuing to build the brand awareness for Simple Moments. Although 2009 was a tough year for all businesses Simple Moments continued their marketing efforts which will help them overcome the recession.

Tags: Brand Building, Positioning, Marketing, Branding, Business Development, Postcards, Direct Marketing