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Direct Mail Campaign strategy & design - build targeted brand awarenes and track marketing resul

Simple Moments uses direct mail to build brand awareness.

Posted by Dale Berkebile on Thu, Dec 31, 2009

Simple Moments Photography '09 Direct Mail - image

Challenge:
Simple Moments Photography was looking to continue their previous years branding. The goal was to educate past clients and new prospects on the fact that Simple Moments Photography not only does wedding photography, but also does portrait photography as well. Simple Moments also wanted to educate people on the local locations that they can shoot at.

Solution:
Brandwise and Simple Moments decided to keep a similar feel to the 2009 campaign as we developed in the 2008 campaign. This helped build the brand look in the campaign. We also added samples of photography for the "Hometown" collection to show cool hip photos of local locations to build interest from the local portrait prospects.

Results:
This campaign did a great job of continuing to build the brand awareness for Simple Moments. Although 2009 was a tough year for all businesses Simple Moments continued their marketing efforts which will help them overcome the recession.

Tags: Brand Building, Positioning, Marketing, Branding, Business Development, Postcards, Direct Marketing

DBID - 5 postcard direct mail campaign design.

Posted by Dale Berkebile on Fri, Jul 10, 2009

DBID 5 postcard campaign image

Challenge:
In the last year of using the name DBID– before our company changed our name to Brandwise. We sent out a 5 postcard campaign. We wanted to show our creativity with illustration, design and copy.Obviously, another big push was staying in front of people (brand awareness) and drumming up some new business.

Solution:
We brainstormed some basic clever ideas based around our move, projects we would like to take on and the holidays. We decided to use standard 2 color, 4x6 postcards to keep the expense low. But, by doing this we realized we would need to use bold images to grab people's attention. At the time, our company colors were Orange and Black so this grabbed attention, but next we add bold custom designed illustrations and graphics.

Results:
This campaign created a lot of brand awareness. Our clients and prospects started talking right away. We also start getting a few responses from the first mailing, and started landing new projects by mid campaign. This was a great example of how we practice what we preach and ended up being a highly successful campaign.

Tags: Marketing, Branding, Business Development