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Branding Tips to Increase Sales

A great website design can't solve your sales problems

Posted by Dale Berkebile on Mon, Jun 24, 2013

I was talking to a client the other day and he told me he was frustrated with his website performance.

Keep in mind this is a small start up that needed some drastic help to look much more professional. He had some sort of godaddy built website or some equivalent template site. The site had 3 or 4 pages. All of them were very "me" focused talking about hiring this company, request info and included data collection forms. There was truly nothing of value on any page for the visitor. Beyond this it was built so poorly that it was not going to get found in search engines. So you can see they broke some of the biggest rules for online marketing…

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Tags: Web Design & Development, Web Design, Sales

We do NOT sell websites! We do sell SUCCESS!

Posted by Dale Berkebile on Thu, Oct 27, 2011

Over the years I have gotten people calling us time and time again looking for some project based work. You know something like a website, logo design, brochure, etc. You know a one off item.

In the past we did take on this type of work. I am sad to say that those days are long gone. Here is the deal my company is all about building brands. It take time to build a brand, it is not a one website build and done type thing. A brand take time and commitment and ongoing marketing efforts. Although we do all the items, we only do them in order to accomplish the bigger goal of building a successful company and then turning that success into a strong brand.

So if you are looking for a logo design or a website design or a direct mail campaign, then we are happy to help you out, but only if these items are focused on the bigger picture of building a solid brand. If you want to guarantee your success in business you must develop a marketing strategy that can build leads for your sales team. If you have a strong sales team, then we can help deliver the lead gen., but this is something that takes time and gets better over time like a fine wine.

As a matter of fact, we not only do not take on project based work, but we also do not take on clients looking for less than $100K in growth annually. If you want to grow $100K to $5 million a year annually then you might want to give us a call. This is the area we are able to service well. Since it will cost several tens of thousands of dollars to get started building a brand, we tend to not be a good fit for all small businesses or start-ups.

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Tags: Web Design & Development, Web Design, Web Development, Smarketing

Sex sells, but beauty doesn't close deals - Why a beautiful website is not enough!

Posted by Dale Berkebile on Sat, Apr 02, 2011

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Tags: Web Design & Development, Web Design, Web Development

Why web design is a sham - stay clear of the snake oil!

Posted by Dale Berkebile on Thu, Mar 31, 2011

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Tags: Web Design & Development, Web Design

Oh how marketing has changed!

Posted by Dale Berkebile on Tue, Jan 11, 2011

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Tags: Web Design & Development, Web Design, Inbound Marketing, Web 2.0, Web Development, Trade Show

Web site design firms are a dime a dozen - which ones are legit?

Posted by Dale Berkebile on Mon, May 31, 2010

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Tags: Web Design & Development, Web Design, Web 2.0, Web Development

Professional web design companies are not as common as you may think.

Posted by Dale Berkebile on Sun, Jan 31, 2010

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Tags: Web Design & Development, Web Design, Web Development

How to find a Professional Web Design Company.

Posted by Dale Berkebile on Sat, Jan 30, 2010

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Tags: Web Design & Development, Web Design, Web Development

What is Inbound Marketing?

Posted by Dale Berkebile on Thu, Jan 28, 2010

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Tags: Web Design & Development, Web Design, Inbound Marketing, Web 2.0, Web Development, Organic Search

Should professional web site designs
focus on paid or organic search?

Posted by Dale Berkebile on Wed, Jan 27, 2010

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Tags: Web Design & Development, Web Design, Web 2.0, Web Development, Search Engine Optimization, SEO, Organic Search, PPC

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