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Branding Tips to Increase Sales

Doing innovative work means constantly challenging yourself & change

Posted by Dale Berkebile on Fri, Dec 21, 2012

Reinventing oneself is a hard and scary process, but in order to innovate you need to push forward and go into uncharted territories.

I have taken on this reinvention process many times to build the company "I wanted." Many times this was for selfish reasons driven by ego. I wanted to be cool and have this great company who was the top in my industry. Ok, so this is all great, but how long can you continue to feed your ego without big wins for others. What I have found is that the more I change the more I become my best customer.

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Tags: Marketing, Announcements, Sales, Smarketing

Inbound Networking: why it is important to connect offline & online

Posted by Dale Berkebile on Fri, Oct 05, 2012

How many people do you talk to each day, each week, each month? Real… in person or over the phone conversations?

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Tags: Inbound Marketing, Sales, Smarketing

Business start up financial advice: Cut Costs or Make More Money?

Posted by Dale Berkebile on Tue, Mar 27, 2012

When it comes to running a business you need to understand how to survive in the early days. The first few years you may need to watch your cash flow to predict healthy days in the future. One thing I will tell you though is the number one thing all business owners need to learn to do is sell. For some this comes naturally, but for most it is a challenge. For the ones that it does come natural to I would bet some professional training would help you improve your game. Honestly wouldn't even a 10% improvement be great for a decent sales person?

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Tags: Sales, Smarketing

So traffic is up, leads are up, but how's sales?

Posted by Dale Berkebile on Mon, Mar 05, 2012

Last month was a great month from the marketing side of things for Brandwise. We have seen a 22% increase in traffic from the previous month and this has been our best traffic ever. So this is good right? Well, yes and no. Let's dig a little deeper.

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Tags: Inbound Marketing, Sales, Smarketing

Interesting ideas from Hubspot on Smarketing results.

Posted by Dale Berkebile on Wed, Feb 08, 2012

If you have been reading any of the Brandwise articles over the last 6 months you have probably heard us talking about and sharing ideas on sales and marketing alignment (Smarketing). Now if you would like to hear what other people are saying check out some of the things Alison Savery of Hubspot has to say in a recent article How to Align Sales and Marketing for Results (Not Just Harmony).

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Tags: Smarketing

Why the only numbers that count are the ones on the cash register!

Posted by Dale Berkebile on Mon, Feb 06, 2012

This morning I am looking through all my clients data to see how they are all doing. In the last 24 hours I have noticed some interesting things about working the numbers.Let's take a look at what I have found.

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Tags: Smarketing

What I learned from David Ogilvy, John Caples, & Claude C. Hopkins!

Posted by Dale Berkebile on Wed, Feb 01, 2012

If you do not know these great man in advertising then you should question how much you really know about advertising. In my opinion these are some of the greats and way before my time. Their ideas however have been the foundation for many great ad people.

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Tags: Smarketing, Advertising, roi

Smarketing, Smarketing, Smarketing! Are you tired of buzz words?

Posted by Dale Berkebile on Mon, Jan 30, 2012

Here are a few questions you may be asking yourself about Smarketing:

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Tags: Smarketing, Business Development

Is Smarketing the next Moneyball?

Posted by Dale Berkebile on Sat, Jan 28, 2012

So I just watched Moneyball and I couldn't help thinking of how this is very similar to the advertising industry. There are a lot of old school agencies that are not getting on board with inbound marketing, they are telling people this new social media thing is just a fad. In the same breath they will start sharing the number of readers of the magazine or newspaper they are trying to get you to place your ads in. This might work with large budgets, but small businesses do not have the budget to play in this field.

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Tags: Smarketing

Does second guessing sales training hinder your success?

Posted by Dale Berkebile on Sat, Jan 07, 2012

I have been talking to a lot of people over the last few weeks, who have gone through same level of sales training. I find it interesting everyone's different perspectives on their training. I had one person tell me their training wasn't good for service firms meaning that the techniques they were learning were better for the retail type businesses. I too have gone through similar training and although my training was more in depth and a larger program, it was based on the same theory. That being said, my firm is a service business and we have succeeded with this program.

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Tags: Marketing, Sales, Smarketing

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