Branding Tips to Increase Sales
As I was doing some research for up coming articles, I ran across this nice infographic put out by Hubspot and Salesforce.com. I'm betting you will find some interesting tips on this infographic that will either educate you or reinforce what you may already know about Inbound Marketing.
When looking for new clients, you've probably heard about creating demographic lists for direct mail or getting more advanced with your sales and inbound marketing by creating buyer personas.
Surely you've heard the term demographics and ways to use them. There is another term that has gained popularity over the years: buyer persona. Buyer persona is used a lot in the inbound marketing and/or sales world. There is a difference between demographics and buyer persona, though it may be hard to understand at first. Let’s explore those differences.
Linkedin is a powerful tool for the professionals, but why do we use tools like this?
Linkedin is a tool for making connections right? It's great for:
Are you a CEO? Are you a Marketing Manager? or Are you just a Marketer?
It dosen't matter which category you fit into (CEOs should be aware of IMS and Frank Belzer), you should be going to or being sent to IMS. This is always an amazing trade show/learning event. If you are unfamiliar with IMS, check out IMS here. Or register for IMS 2013 NY here!
Everyone needs a website right? Of course they do.
So with millions of people creating websites, how do you know if yours is performing? I was talking to someone the other day who was doing a lot of great things with their online marketing. They had a active blog, great use of social media so are they doing great? Yes and no.
Linkedin is a powerful tool. Are you taking advantage of it's power?
I have been prospecting a lot recently and so this has stirred up many connection requests in Linkedin. Do you get people wishing to connect to you all the time? I didn't have this happen to often before I was doing a lot of online prospecting. Maybe I got one every few months, or a handful a year… max.
Reinventing oneself is a hard and scary process, but in order to innovate you need to push forward and go into uncharted territories.
I have taken on this reinvention process many times to build the company "I wanted." Many times this was for selfish reasons driven by ego. I wanted to be cool and have this great company who was the top in my industry. Ok, so this is all great, but how long can you continue to feed your ego without big wins for others. What I have found is that the more I change the more I become my best customer.