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Branding Tips to Increase Sales

How to Use Customer Lifetime Value to grow your Business

Posted by Dale Berkebile on Tue, May 07, 2013



Customer Lifetime Value (CLV) calculations depend in part on predictions based on past actions or industry averages.

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Tags: Marketing, Sales, customer lifetime value

What the future holds for Sales & Marketing Infographic

Posted by Dale Berkebile on Wed, May 01, 2013

As I was doing some research for up coming articles, I ran across this nice infographic put out by Hubspot and Salesforce.com. I'm betting you will find some interesting tips on this infographic that will either educate you or reinforce what you may already know about Inbound Marketing.

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Tags: Inbound Marketing, Sales, Infographics

Attract More Clients - Demographics versus Buyer Persona

Posted by Dale Berkebile on Mon, Apr 29, 2013

When looking for new clients, you've probably heard about creating demographic lists for direct mail or getting more advanced with your sales and inbound marketing by creating buyer personas.

Surely you've heard the term demographics and ways to use them. There is another term that has gained popularity over the years: buyer persona. Buyer persona is used a lot in the inbound marketing and/or sales world. There is a difference between demographics and buyer persona, though it may be hard to understand at first. Let’s explore those differences.

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Tags: Marketing, Sales, Demographic Data, Buyer Persona

Linkedin Tips: Do you connect blindly on Linkedin?

Posted by Dale Berkebile on Tue, Apr 16, 2013



Linkedin is a powerful tool for the professionals, but why do we use tools like this?

Linkedin is a tool for making connections right? It's great for:

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Tags: Sales, LinkedIn

The Pulse Network: Frank Belzer talks Sales Shift at IMS!

Posted by Dale Berkebile on Mon, Apr 01, 2013

Are you a CEO? Are you a Marketing Manager? or Are you just a Marketer?

It dosen't matter which category you fit into (CEOs should be aware of IMS and Frank Belzer), you should be going to or being sent to IMS. This is always an amazing trade show/learning event. If you are unfamiliar with IMS, check out IMS here. Or register for IMS 2013 NY here!

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Tags: Inbound Marketing, Announcements, Sales, IMS

Is your website working? Use these tools and monitor 3 areas!

Posted by Dale Berkebile on Mon, Mar 18, 2013

Everyone needs a website right? Of course they do.

So with millions of people creating websites, how do you know if yours is performing? I was talking to someone the other day who was doing a lot of great things with their online marketing. They had a active blog, great use of social media so are they doing great? Yes and no.

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Tags: Web Design & Development, Marketing, Sales, Website ROI

How many LinkedIn connections have you turned away today?

Posted by Dale Berkebile on Wed, Jan 30, 2013

Linkedin is a powerful tool. Are you taking advantage of it's power?

I have been prospecting a lot recently and so this has stirred up many connection requests in Linkedin. Do you get people wishing to connect to you all the time? I didn't have this happen to often before I was doing a lot of online prospecting. Maybe I got one every few months, or a handful a year… max.

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Tags: Sales, LinkedIn

Doing innovative work means constantly challenging yourself & change

Posted by Dale Berkebile on Fri, Dec 21, 2012

Reinventing oneself is a hard and scary process, but in order to innovate you need to push forward and go into uncharted territories.

I have taken on this reinvention process many times to build the company "I wanted." Many times this was for selfish reasons driven by ego. I wanted to be cool and have this great company who was the top in my industry. Ok, so this is all great, but how long can you continue to feed your ego without big wins for others. What I have found is that the more I change the more I become my best customer.

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Tags: Marketing, Announcements, Sales, Smarketing

Sales & Marketing? Can they work together to create a power Brand?

Posted by Dale Berkebile on Wed, Dec 12, 2012

Carole Mahoney and I were talking the other day and she helped me define a regular frustration I have by reviewing…

where design and branding
fits into the bigger picture of
business development.

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Tags: Marketing, Sales, Branding

Mayan's say save your marketing dollars… It's the end of the world!

Posted by Dale Berkebile on Mon, Nov 19, 2012

If you're looking for a reason not to spend a lot of money on marketing, you are in luck December 21st, 2012 is the end of the world as we know it!

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Tags: Marketing, Announcements, Sales

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