Branding Tips to Increase Sales
How many times have you been on a sales call and you get the ol' "The Timing Isn't Right" put off?
Today I read a great article by Pete Caputa titled "The Timing Isn't Right." If you are involved with sales, a business owner or head of a marketing team (especially online marketing), you will want to read this article. Pete talks about many things related to a website redesign and the timing of it, sales, online marketing strategy and the like in this article. If you have been kicking around a site redesign, you may think again after reading this article. Of course you may continue down the redesign path, but if you do and you apply the items discussed you will be much more successful with the redesign.
Here's a breakdown / definition of what it means to be a Fortune 100, 500 or 1000 Company and how it ties in to branding genius.
Being a small business I hear the term Fortune 500 being thrown around all the time. As a matter of fact, I read an interesting article this morning by Rick Roberge titled: Are you a Sales Fraud? The article points out how one person could be out of their league trying to jump to a Fortune 100 sales strategy from a $10 million average client revenue position.
BrandExpand is a marketing methodology created to help people that are frustrated with marketing that is not working.
There's no doubt that if marketing were done perfectly, selling would be unnecessary.
Although we all have bad days it's important to not let this become who or what you are.
Over the last two days I have talked to two people who were talking about how bad a certain area of life is. They were down in the dumps about something. I know both of these people are really smart and talented people, but they just couldn't get out of their own way.
All the marketing in the world will not close deals!
When it comes to sales and marketing, it is very important to know who you are going after, speaking and selling to. Why is it then that many companies struggle in this area? What are the main things you should be using to help define your customer?
Could it be that marketing and sales biggest problem is that it really doesn't take anything to become a marketer or sales person. Granted many marketers can go to school for marketing and get and MBA, but there are also many people who are not trained. Just a self-proclaimed "Marketing Expert" or a self-proclaimed "Sales Expert", that's all it takes. In sales case, there really isn't a college or university offering sales training or diplomas.
Today I was checking out linkedin and I connected with someone who requested a connection. Linkedin dropped me into the people you might know section so I started looking for any quick connections I should have. I saw a designer I used to run into about 9 years ago when I was new to Fort Worth and networking like crazy to drum up new business.