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Branding Tips to Increase Sales

CEO Mistake #3: Trying to Figure Marketing ROI Before Project Scope

Posted by Dale Berkebile on Tue, Dec 23, 2014

Trying to figure out how soon you can recoup Marketing ROI on an $x investment and when this becomes a problem.

As a CEO it is very important to understand ROI. Just to be clear ROI stands for Return On Investment. It is very important to be buying based on thoughts of the returns you will get. However if you jump too quickly into calculations there is a good chance you will miss the opportunity.

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Tags: Marketing ROI, CEO Marketing Mistakes

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