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Branding Tips to Increase Sales

Prospect? Opportunity? Disconnect? Or just a Square Peg in a Round Hole?

Posted by Dale Berkebile on Fri, Oct 21, 2016

 

 

Know when there isn't a good fit, let go, and be okay with it

It is funny over the years I have changed my sales strategy in a lot of different ways. One of the mistakes I often made was chasing business, worse unsuited business.

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Tags: Marketing, Sales, Sales Mistakes, Sales Tips

Does Inbound Marketing Eliminate the Need for Salespeople?

Posted by Chuck Jones on Wed, Sep 24, 2014

Does Inbound Marketing Eliminate the Need for Salespeople?
 
In a word... NO.

Inbound Marketing is not a way to replace your sales department. Instead, Inbound Marketing is one of the best ways to attract visitors to your website to convert them into leads to help your sales department close more sales.

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Tags: Lead Generation, Inbound Marketing, Marketing, Business Development, Marketing Strategy, New Business, Dave Kurlan

Sales Review: How's Your Second Half Lead Generation Look?

Posted by Chuck Jones on Mon, Jul 14, 2014

If you're on a calendar year basis you've finished Q2 so the first Half is in the books. How'd you do?

Did you crush it or do you need to do an autopsy to find out what happened and why so many deals failed to close as expected?

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Tags: Lead Generation, Inbound Marketing, Marketing, Business Development, Marketing Strategy, New Business

Lead Generation Tips: Create a clearly defined Goal you want to hit

Posted by Dale Berkebile on Fri, Sep 06, 2013

This is the second in a series of articles around Lead Generation Tips.

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Tags: Lead Generation, Marketing, Sales

Announcing Inbound Growth - a Sales & Marketing event in Fort Worth!

Posted by Dale Berkebile on Mon, Jun 10, 2013

So I see inbound marketing and sales events happening all over the US (globally actually).

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Tags: Inbound Marketing, Marketing, Announcements, Sales, Hubspot

How to manage website photos for SEO & website visitor usability

Posted by Dale Berkebile on Tue, Jun 04, 2013

There are a few things you really need to know about the use of images or photos on your site.


If we work with a client, build their website and then hand over the keys… often times they will run into problems managing their images.
 Let me give you an example. I recently built a restaurant website. This client was paying for SEO and paid a web designer to develop the previous site. Sadly the site was nothing more than a digital brochure site with 8 pages and no blog, and really no way for the client to manage the site. Obviously we changed that by building the site on wordpress giving the client the ability to manage things. The current site now has 107 pages, mostly descriptive menu meal item pages and full menu listing pages. These pages are great for SEO, but can be great for customers (visitors to the site) as well. That is if things are managed properly.

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Tags: Web Design & Development, Marketing, Advice, Tips for Start-Ups

Demographics, Geographics, Psychographics: help build buyer personas.

Posted by Dale Berkebile on Tue, May 14, 2013



In today's fast-paced, ultra-competitive business environment, marketing is more important than ever.

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Tags: Marketing, Demographic Data

Thoughts on Software: Are you ready to move to the cloud?

Posted by Dale Berkebile on Wed, May 08, 2013



Roughly four months ago I decided to move the Brandwise design software to the cloud.

Adobe Creative Cloud is the new direction Adobe is taking their software. I love the idea of regular automatic updates, and being current at all times. I do not like the thought of being over a barrel and not being able to switch once I get started down this path. Obviously on some level this cloud concept is a money maker for Adobe. They get regularly updated bank accounts from all users. So someone like myself who might only buy every other version of their software, now will be paying monthly forever. This will make us pay more for sure.

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Tags: Marketing, Thought Leader, Design

How to Use Customer Lifetime Value to grow your Business

Posted by Dale Berkebile on Tue, May 07, 2013



Customer Lifetime Value (CLV) calculations depend in part on predictions based on past actions or industry averages.

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Tags: Marketing, Sales, customer lifetime value

Attract More Clients - Demographics versus Buyer Persona

Posted by Dale Berkebile on Mon, Apr 29, 2013

When looking for new clients, you've probably heard about creating demographic lists for direct mail or getting more advanced with your sales and inbound marketing by creating buyer personas.

Surely you've heard the term demographics and ways to use them. There is another term that has gained popularity over the years: buyer persona. Buyer persona is used a lot in the inbound marketing and/or sales world. There is a difference between demographics and buyer persona, though it may be hard to understand at first. Let’s explore those differences.

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Tags: Marketing, Sales, Demographic Data, Buyer Persona

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