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Branding Tips to Increase Sales

Twitter goes mainstream with the power of the Hashtag on TV!

Posted by Dale Berkebile on Mon, Mar 26, 2012

Tonight I was watching The Voice. As some of you will know, I am a huge music buff although this isn't my typical music selection. It is interesting to see how musicians are chosen and how some musicians learn to step it up and go into a competition against different type of artists. Similar to the hip-hop mc going up against the country duo singing I Can't Get No Satisfaction. This was good and unique and the hip-hop artist pulled it off!

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Tags: Twitter, Integrated Marketing

Integrated marketing strategy & sales process create increased profits

Posted by Dale Berkebile on Wed, Aug 03, 2011

What is the #1 problem most companies face? Not enough business (sales), right? Usually this is the case. So how does a business overcome the lack of sales? Well there are two areas they should look:

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Tags: Inbound Marketing, Sales, Integrated Marketing

What is an integrated marketing strategy?

Posted by Dale Berkebile on Fri, Apr 29, 2011

It is important to understand what an Integrated Marketing Strategy is before you get started with one. As you review the image above you will see the word "Integrated" is a well structured and organized word that is easy to read and understand. Each letter is integrated with the other to create the better good of all and make the word legible. On the other-hand you can see the word "segregated" is a mix-match of many fonts, colors, sizes, baselines. If you were even able to read the word or if your eye completely ignored this mess as a word, this is a good example of the difference between and integrated marketing approach and a segregated approach. If the message is unorganized, unstructured and unplanned, then it becomes overlooked and unread or uncommunicated.

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Tags: Marketing, Marketing Strategy, Integrated Marketing

Integrated Marketing: defined

Posted by Dale Berkebile on Tue, Sep 07, 2010

Integrated Marketing is defined as the ability to use multiple avenues or marketing mediums to build momentum and gain more power by the use of collaboration of these tool instead of using one tool separately.

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Tags: Brand Building, Marketing, Brand Development, Integrated Marketing

Integrated online marketing includes promoting your blog.

Posted by Dale Berkebile on Fri, Jan 15, 2010

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Tags: Blogging, Blogs, Facebook, Integrated Marketing

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