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Branding Tips to Increase Sales

Marketing vs. Sales: Why my leads don't convert

Posted by Dale Berkebile on Fri, Jun 03, 2011

Early on, I thought all you had to do was market like crazy and you would build a huge business. What I didn't take into account was if your sales team sucks, you are unable to really grow your business to the levels you could/should be at.

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Tags: Sales, Sales Techniques, Increased Sales

Is the topic of Marketing in a Recession still relevant today?

Posted by Dale Berkebile on Thu, Aug 27, 2009

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Tags: Marketing, Advertising, Increased Sales, Marketing through a Recession

Even Postcard Marketing needs a strategic approach.

Posted by Dale Berkebile on Mon, Aug 03, 2009

When it comes to direct mail, a lot of people think of postcards as the quick down-and-dirty starting point. Using postcards can be a great way to build brand awareness and start to generate leads. However, this can not be looked at lightly and just slap a photo, quick copy and then stamped and mailed off. In order to see success you really need to put the time in and develop a strategy behind your campaign.

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Tags: Lead Generation, Marketing, Postcards, Direct Mail, Increased Sales

Why static digital brochure web sites are dead!

Posted by Dale Berkebile on Fri, Jul 31, 2009

The web industry is an interesting business. Over the last 13 years I have been in this business a lot has changed. Early on, I was a leader in the industry and current with all the latest technologies. Then I started Brandwise and since I run the company have been unable to stay current and be at the bleeding edge of web technology.

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Tags: Landing Pages, Lead Generation, Web Design & Development, Web Design, Brand Building, Web 2.0, Social Media, Social Networking, Blogs, Increased Sales

How consistent ongoing marketing increases sales

Posted by Dale Berkebile on Wed, May 27, 2009

I've said this before and I'll say it again, businesses only do business with people they know like and trust. That being said, how do you build trust? Well one of the keys is getting out in front of your target market on a regular, consistent, ongoing basis.

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Tags: Marketing, Sales, Direct Mail, Sales Tools, Increased Sales, Trade Show

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