Last month was a great month from the marketing side of things for Brandwise. We have seen a 22% increase in traffic from the previous month and this has been our best traffic ever. So this is good right? Well, yes and no. Let's dig a little deeper.
Branding Tips to Increase Sales
Small business owners are funny. I know because I am one. Sometimes we are successful in spite of ourselves. Other times we pay dearly because of our shortcomings. If you are a CEO of a small business or just a small business owner, you have probably dreamed big dreams. We all have.
We have talked about how inbound marketing is changing the game with marketing and even wrote an article about it in September of 2009, entitled Inbound Marketing vs Outbound Marketing (infographic not included). Now, more than 2 years later, inbound marketing is really starting to gain traction. As a matter of fact we do not take on any outbound marketing for clients unless they currently have an inbound program in place. Wow, how times have changed!
A good marketing strategy is very important, now more than ever. With the uncertain economic climate, marketing and advertising can help companies strategize in order to get their brands in front of consumers. Applying these marketing efforts in your sales strategy is changing the way CEOs are measuring success.
What is the #1 problem most companies face? Not enough business (sales), right? Usually this is the case. So how does a business overcome the lack of sales? Well there are two areas they should look:
B2B (business to business) lead generation is an important part of the sales process for businesses. B2B Lead generation or Lead Gen. as the experienced b2b marketing and sales team call it, is an area most businesses are continually looking to improve. What does it really take to bump up your b2b lead generation sales process? Well these days many marketers are using inbound marketing to fill their sales funnel.