There are a few things all businesses must have to be successful.
The owner must have:
The owner must have:
Sometimes we are misinformed before we buy a product or service. What happens next is we lose time and money. As competitive as the marketplace is today costly mistakes like this could be fatal. A website redesign is a perfect example of where people often buy for the wrong reasons.
There is a new thing out there called inbound networking. If you know Pete Caputa from Hubspot, you may have started hearing the rumblings of this new concept. Rick Roberge also is working closely on this idea and set up a linkedin group Inbound Networkers. The idea looks like this you create a networking group that is both online and offline and you work together to get things up and running.
This is understandable. I too only want to spend my time with quality people that I can really help. Just because you can help them though does not make them a good fit. Let's say you have a Peak 90 list of your top A+ prospective clients… this doesn't mean you are going to reach these people, that they are a good fit or interested in you. Sure you may have a website, heck you may even have a linkedin profile and a blog. If your Peak 90 do not read or subscribe to your blog or they aren't connected to you on Linkedin, what does it matter? You might as well save you time and money.
Over the last two days I have talked to two people who were talking about how bad a certain area of life is. They were down in the dumps about something. I know both of these people are really smart and talented people, but they just couldn't get out of their own way.
Often inbound marketers look at numbers and analyze traffic, leads and the like. Sometimes blog subscribers is an overlooked area. I must admit there are probably some areas where we could improve in this area. We do however try to use "subscription forms" on all or at least the most popular pages of our site.
You can read it here. Anyhow, I found it kind of funny for two reasons: 1. I just finished a post about a Brandwise article being promoted in Spain and now I am promoting an article from Ireland, and 2. because this article shares many of Hubspot's theories on inbound marketing. So this article sounded a little canned to me, but none the-less it is a good article.
In today's marketplace things are getting more and more competitive everyday. Now with inbound marketing allowing small businesses to compete on a global scale and leveling the playing field against the big dogs in business, how are they able to compete with all the clutter?
I thought this was a really good infographic about the explosion of inbound marketing. It is good for people to know and understand inbound, but it is still important to look at the ROI. Have you seen this free webinar - Maximize Your Hubspot ROI by Integrating Your Sales & Marketing? Sign up now, only a few hours left!
Tags: Inbound Marketing
The beauty of the internet, blogs, video and social media is that customers now have a lot of power. They can go out and tell the world their story and give you bad rankings on websites and really drag your name through the mud.