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Branding Tips to Increase Sales

How far can passion take your company?

Posted by Dale Berkebile on Mon, Aug 06, 2012

There are a few things all businesses must have to be successful.

The owner must have:

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Tags: Inbound Marketing, Business Success, Business Development

Why it is important for CEOs to understand a website redesign

Posted by Dale Berkebile on Tue, Jul 31, 2012

How often do business owners buy a solution only to find out it's the wrong one?

Sometimes we are misinformed before we buy a product or service. What happens next is we lose time and money. As competitive as the marketplace is today costly mistakes like this could be fatal. A website redesign is a perfect example of where people often buy for the wrong reasons.

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Tags: Lead Generation, Inbound Marketing, Design

Challenges of inbound networking or any networking

Posted by Dale Berkebile on Wed, Jul 18, 2012

When it comes to networking the biggest challenge is finding the right people to join the group.

There is a new thing out there called inbound networking. If you know Pete Caputa from Hubspot, you may have started hearing the rumblings of this new concept. Rick Roberge also is working closely on this idea and set up a linkedin group Inbound Networkers. The idea looks like this you create a networking group that is both online and offline and you work together to get things up and running.

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Tags: Inbound Marketing, Social Networking

It takes more than inbound to engage your Qualified A+ Leads.

Posted by Dale Berkebile on Mon, Jul 02, 2012

Are you trying to go after only A+ prospects? Are you tired of all the B and C clients?

This is understandable. I too only want to spend my time with quality people that I can really help. Just because you can help them though does not make them a good fit. Let's say you have a Peak 90 list of your top A+ prospective clients… this doesn't mean you are going to reach these people, that they are a good fit or interested in you. Sure you may have a website, heck you may even have a linkedin profile and a blog. If your Peak 90 do not read or subscribe to your blog or they aren't connected to you on Linkedin, what does it matter? You might as well save you time and money.

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Tags: Inbound Marketing, Sales

Self doubt and how it hinders your brand.

Posted by Dale Berkebile on Fri, Jun 29, 2012

Although we all have bad days it's important to not let this become who or what you are.

Over the last two days I have talked to two people who were talking about how bad a certain area of life is. They were down in the dumps about something. I know both of these people are really smart and talented people, but they just couldn't get out of their own way.

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Tags: Inbound Marketing, Marketing

Marketing Strategy: What are you doing to build your blog following?

Posted by Dale Berkebile on Fri, Jun 15, 2012

You're doing a great job driving traffic to your website. People read your blog, but how many subscribe?

Often inbound marketers look at numbers and analyze traffic, leads and the like. Sometimes blog subscribers is an overlooked area. I must admit there are probably some areas where we could improve in this area. We do however try to use "subscription forms" on all or at least the most popular pages of our site.

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Tags: Inbound Marketing, Strategic Planning

Cold Calling or Inbound Marketing? or maybe BOTH!

Posted by Dale Berkebile on Fri, Jun 08, 2012

Somehow today I ran across an article entiteld:

Why Cold Calling Is A Waste Of Time (And What You Should Be Doing Instead)

You can read it here. Anyhow, I found it kind of funny for two reasons: 1. I just finished a post about a Brandwise article being promoted in Spain and now I am promoting an article from Ireland, and 2. because this article shares many of Hubspot's theories on inbound marketing. So this article sounded a little canned to me, but none the-less it is a good article.

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Tags: Inbound Marketing, Sales

Is inbound marketing enough?

Posted by Dale Berkebile on Wed, Mar 28, 2012

In today's marketplace things are getting more and more competitive everyday. Now with inbound marketing allowing small businesses to compete on a global scale and leveling the playing field against the big dogs in business, how are they able to compete with all the clutter?

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Tags: Inbound Marketing, Sales

Inbound Marketing 2012 infograpic - good, but what's the ROI?

Posted by Dale Berkebile on Fri, Mar 23, 2012

I thought this was a really good infographic about the explosion of inbound marketing. It is good for people to know and understand inbound, but it is still important to look at the ROI. Have you seen this free webinar - Maximize Your Hubspot ROI by Integrating Your Sales & Marketing? Sign up now, only a few hours left!

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Tags: Inbound Marketing

How to handle irate customers… head on!

Posted by Dale Berkebile on Tue, Mar 06, 2012

The beauty of the internet, blogs, video and social media is that customers now have a lot of power. They can go out and tell the world their story and give you bad rankings on websites and really drag your name through the mud.

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Tags: Inbound Marketing, Strategic Planning, Word of Mouth

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