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Branding Tips to Increase Sales

The average direct mail conversion rate.

Posted by Dale Berkebile on Fri, Jan 22, 2010



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Direct mail is a funny thing. Early in our career, we loved direct mail because it was one of the more measurable marketing mediums. We still do love direct mail for this reason and doing personalized campaigns have helped get better responses. Also adding landing pages behind the campaign has helped to measure and qualify your prospects.

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Tags: Direct Mail ROI, Direct Mail, Direct Mail Conversion Rate

Direct Mail ROI - what does it mean?

Posted by Dale Berkebile on Tue, Aug 04, 2009

For those of you not used to marketing lingo we are going to clarify things for you. Direct mail is advertising including- postcards, catalogs, CD's, letters, & 3 dimensional items sent through the mail. ROI stands for Return On Investment. Basically because you can measure the results of mailings due to the responses they get from each mailing marketers, CFO's, CEO's and business owners like to know how well their marketing is doing.

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Tags: Direct Mail ROI, Direct Mail, roi

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