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Branding Tips to Increase Sales

The average direct mail conversion rate.

Posted by Dale Berkebile on Fri, Jan 22, 2010



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Direct mail is a funny thing. Early in our career, we loved direct mail because it was one of the more measurable marketing mediums. We still do love direct mail for this reason and doing personalized campaigns have helped get better responses. Also adding landing pages behind the campaign has helped to measure and qualify your prospects.

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Tags: Direct Mail ROI, Direct Mail, Direct Mail Conversion Rate

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