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Branding Tips to Increase Sales

Does Direct Mail still work in a digital age?

Posted by Dale Berkebile on Tue, Mar 01, 2011

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Tags: Direct Marketing, Direct Mail

Personalized Variable Printing makes lazy marketers.

Posted by Dale Berkebile on Mon, Sep 20, 2010

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Tags: Direct Mail, Digital Printing, Variable Data Printing

The average direct mail conversion rate.

Posted by Dale Berkebile on Fri, Jan 22, 2010



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Direct mail is a funny thing. Early in our career, we loved direct mail because it was one of the more measurable marketing mediums. We still do love direct mail for this reason and doing personalized campaigns have helped get better responses. Also adding landing pages behind the campaign has helped to measure and qualify your prospects.

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Tags: Direct Mail ROI, Direct Mail, Direct Mail Conversion Rate

Drip Marketing + Consistency = Brand Stalagmite

Posted by Dale Berkebile on Mon, Nov 16, 2009

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Tags: Brand Building, Marketing, Brand Development, Blogging, Social Media, Sales Techniques, Branding, Direct Marketing, Direct Mail, Sales Tools, Drip Marketing

Direct Mail ROI - what does it mean?

Posted by Dale Berkebile on Tue, Aug 04, 2009

For those of you not used to marketing lingo we are going to clarify things for you. Direct mail is advertising including- postcards, catalogs, CD's, letters, & 3 dimensional items sent through the mail. ROI stands for Return On Investment. Basically because you can measure the results of mailings due to the responses they get from each mailing marketers, CFO's, CEO's and business owners like to know how well their marketing is doing.

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Tags: Direct Mail ROI, Direct Mail, roi

Even Postcard Marketing needs a strategic approach.

Posted by Dale Berkebile on Mon, Aug 03, 2009

When it comes to direct mail, a lot of people think of postcards as the quick down-and-dirty starting point. Using postcards can be a great way to build brand awareness and start to generate leads. However, this can not be looked at lightly and just slap a photo, quick copy and then stamped and mailed off. In order to see success you really need to put the time in and develop a strategy behind your campaign.

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Tags: Lead Generation, Marketing, Postcards, Direct Mail, Increased Sales

How consistent ongoing marketing increases sales

Posted by Dale Berkebile on Wed, May 27, 2009

I've said this before and I'll say it again, businesses only do business with people they know like and trust. That being said, how do you build trust? Well one of the keys is getting out in front of your target market on a regular, consistent, ongoing basis.

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Tags: Marketing, Sales, Direct Mail, Sales Tools, Increased Sales, Trade Show

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