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Branding Tips to Increase Sales

How to Use Customer Lifetime Value to grow your Business

Posted by Dale Berkebile on Tue, May 07, 2013



Customer Lifetime Value (CLV) calculations depend in part on predictions based on past actions or industry averages.

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Tags: Marketing, Sales, customer lifetime value

How to Improve Customer Lifetime Value through inbound marketing.

Posted by Dale Berkebile on Thu, May 02, 2013

There is quite a bit of talk about the positive impact that inbound marketing brings to any business

Especially when it comes to creating:

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Tags: Inbound Marketing, customer lifetime value

What is Customer Lifetime Value and Why is it So Important?

Posted by Dale Berkebile on Tue, Apr 30, 2013

Customer Lifetime Value (CLV) = Total Customer Revenue – Total Customer Costs

Customer lifetime value is a powerful piece of business intelligence that informs an efficient strategy for business growth. Also known as CLTV, LCV and LTV, these calculations also provide a benchmark against growth goals and a vivid indication of company value. Customer Lifetime Value, which can be expressed in a detailed or more general formula, is typically defined as the value (in current dollars) of the net profit you can expect from a given customer’s purchases over the entire life of the customer relationship.

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Tags: customer lifetime value

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