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Branding Tips to Increase Sales

Why some companies never make it big - mindset!

Posted by Dale Berkebile on Fri, Apr 13, 2012

Today I was checking out linkedin and I connected with someone who requested a connection. Linkedin dropped me into the people you might know section so I started looking for any quick connections I should have. I saw a designer I used to run into about 9 years ago when I was new to Fort Worth and networking like crazy to drum up new business.

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Tags: Marketing, Sales, Branding

Why branding doesn't work for most companies!

Posted by Dale Berkebile on Fri, Mar 30, 2012

Today I am reviewing everything I've done over the last 13 year. On April 1st, 1999 I was in a position to start-over to start fresh and create whatever I wanted. This is the day I officially started my company full time. I was 27, and I am now 40 years old. In the early days I was on-fire and excited to make my way in the world. I wanted to create the top design firm in the world… but what does a 27 year old know about that?

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Tags: Branding

Me Too Branding will always keep you from being a leader

Posted by Dale Berkebile on Wed, Feb 29, 2012

So recently I have been getting a kick out of the current TV ads for Office Depot. What I noticed after seeing them a few times was how similar they were to Staples ads.

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Tags: Advertising, Branding

Branding faux pas - stealing photography to build your brand!

Posted by Dale Berkebile on Tue, Feb 14, 2012

No images were stolen to create this article: Brandwise owns the rights to the image in the header of this article. This is an example of what a stolen image looks like, notice the "X" going from corner to corner and the "shutterstock" logo as a watermark in the center of the image. Typically this means this is an unpurchased image and the user does not own the right to use it.

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Tags: Marketing, Branding

Business ignorance or a flat out lie & damaging the brand

Posted by Dale Berkebile on Tue, Feb 07, 2012

So today I grabbed some lunch at Wendy's. Typically this is a good experience and the local Wendy's is really good. Today's experience however left me frustrated. I think Wendy's is a little pricey and when I have a bad experience I really find that I paid too much. Since there is very little quality food joints local to my office I frequent this Wendy's location when I need to grab something.

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Tags: Brand Building, Branding

Why CEOs need to include branding as part of the exit strategy

Posted by Dale Berkebile on Tue, Nov 29, 2011

If you are a CEO of a smaller business it is very important to look into the future and make a game plan for how and when you will retire. Depending on the size of your firm you may need a few things in place in order to leave or sell the company. The first and probably the most important thing you need to do is figure out a way to replicate YOU. If your company can not function without you, it is worth nothing to anyone else. So putting systems in place documenting how you do what you do is important.

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Tags: Branding, Exit Strategy

Internet branding adds exclusivity & expense with Branded Domains!

Posted by Dale Berkebile on Thu, Jun 23, 2011

That's right branded domain names! Now your probably wondering what does this mean… "branded domain names?" or isn't our current domain name a "branded domain name?". For some I would say yes and for others I'd say no. If you got to the name game late or bought your domain name unstrategically, your brand name may not be in your domain name. Obviously if you are reading this article on our site, you probably know the getBrandwise.com domain. On one hand this is a branded .com domain name, but not nearly as branded as the new branded domain names that were announced on Monday of this week.

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Tags: Announcements, Domain Names, Branding

What is the #1 marketing tool for effective branding today?

Posted by Dale Berkebile on Sat, Mar 26, 2011

The #1 marketing tool is your blog. In order to compete today you need to embrace the fact that you are now a publisher of remarkable content about your industry.

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Tags: Blogging, Branding, Marketing Strategy

Looking back in the new year - brand growth & mistakes.

Posted by Dale Berkebile on Mon, Jan 03, 2011

Every new year is a time for reflection on where you are and where you have been. After reading some articles on logos, branding and whatnot we started reviewing where we started and where we have come over the last 12 years.

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Tags: Marketing, Strategic Planning, Branding

Marketing investment = business success or failure.

Posted by Dale Berkebile on Mon, Dec 27, 2010

The end of the year is always a reminder of business of the past and planning for business of the future. When I look back over the years I remember all the friends I have made through networking and other business and personal connections. Since Brandwise has been around for the last 12 years we have seen a lot of things and can actually see some trends.

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Tags: Marketing, Strategic Planning, Branding

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