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Branding Tips to Increase Sales

Buzz Marketing: Brand Building done by external sources!

Posted by Dale Berkebile on Fri, May 20, 2011

External sources?
For your Branding?
Are you crazy?

One would think so, if you talked to some branding or design experts 10-15 years ago. The whole premise behind building a strong brand is strategic marketing messages delivered consistently and regularly over time right? Well… yes and no.

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Tags: Brand Building, Marketing, Brand Management

SHUT UP and LISTEN! - Ineffective blogging habits

Posted by Dale Berkebile on Thu, Dec 30, 2010

By now you probably know the importance of blogging or have heard rumors of this powerful marketing tool. What you may not have thought about is why it is important to be open and transparent with your blog.

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Tags: Brand Building, Blogging, Blogs, Brand Management, Blog Comments

Branding through email signatures is good customer service!

Posted by Dale Berkebile on Wed, Aug 11, 2010

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Tags: Brand Building, Brand Management, Personal Branding

Has the Super Bowl brand trademark gone too far?

Posted by Dale Berkebile on Tue, Feb 02, 2010

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Tags: Advertising, Brand Management, Trademark, Brand Police

Brand Pornography - you know you want some.

Posted by Dale Berkebile on Mon, Sep 07, 2009

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Tags: Branding, Brand Management, Brand Loyalty, Brand Pornography

What is a brand management firm?

Posted by Dale Berkebile on Thu, Aug 13, 2009

After talking to all kinds of businesses through networking, cold calls and everyday interaction I have realized not everyone knows or understands what a brand management firm does. Being that we are based in Fort Worth, known as "Cow Town" to some, we are often confused as a company that makes cattle brands for ranchers. Although this is a little frustrating due to our east-coast advertising/design background we can understand part of the confusion.

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Tags: Brand Development, Branding, Brand Management

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