After talking to all kinds of businesses through networking, cold calls and everyday interaction I have realized not everyone knows or understands what a brand management firm does. Being that we are based in Fort Worth, known as "Cow Town" to some, we are often confused as a company that makes cattle brands for ranchers. Although this is a little frustrating due to our east-coast advertising/design background we can understand part of the confusion.
Branding Tips to Increase Sales
Every business should understand the sales cycle of their company. Every industry may be a little bit different, but the basic sales cycle should be the same. The goal of all marketing should be to generate quality leads and then move those leads into converted customers. So here are the 5 phases that enhance sales and create a stronger brand.
A logo is an important part of any business. A logo can be almost as important as a companies products or services. The reason is that a logo is a big part of how you sell and market your company.
Strong logos establish trust, and people only do business with companies they trust. A logo also helps make a good first impression. With a strong logo, you are able to build pride within the company, entice new business prospects and intimidate the competition. A weak logo can make a prospect doubt the quality of your company.
Positioning your company in the market is an extremely important process where many companies fall-short or unintentionally position themselves weakly. Carelessly naming your company, products or services causes a long-term drain on your company.