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Branding Tips to Increase Sales

Before you start Branding: Determine Your Brand Position

Posted by Kasie Hilburn on Wed, Sep 04, 2013

You can't put lipstick on a pig.

We like to use funny sayings down here in the south. Lipstick on a pig means: its a waste of time to make superficial changes in order to disguise a product's true nature. Common sense to be sure, but it's lost on so many companies when it comes to brand positioning.

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Tags: Brand Positioning, Brand Development

If you don't know where you're going...

Posted by Dale Berkebile on Mon, Jan 09, 2012

You know the old adage "If you don't know where you're going… Any road will get you there." There are many businesses who follow this philosophy in everything they do. They may be experts at one thing and start a business but never plan what they want the future to look like.

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Tags: Marketing, Brand Development, Sales, Business Development

Is branded Marijuana the new savior of a poor economy?

Posted by Dale Berkebile on Tue, Oct 26, 2010

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Tags: Brand Development, Branding, Breaking all the Rules

Integrated Marketing: defined

Posted by Dale Berkebile on Tue, Sep 07, 2010

Integrated Marketing is defined as the ability to use multiple avenues or marketing mediums to build momentum and gain more power by the use of collaboration of these tool instead of using one tool separately.

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Tags: Brand Building, Marketing, Brand Development, Integrated Marketing

Design a Logo for SPUD WEBB – NBA Slam Dunk Champion?

Posted by Dale Berkebile on Thu, Apr 22, 2010

So I got a tweet from a Brandwise twitter follower. They thought we might like to review the opportunity to design a logo for Spud Webb.

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Tags: Brand Building, Logo Design, Logos, Announcements, Brand Development, Advice

Start-ups name choices or brand positioning.

Posted by Dale Berkebile on Mon, Jan 11, 2010

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Tags: Positioning, Brand Positioning, Brand Development, Naming

Drip Marketing + Consistency = Brand Stalagmite

Posted by Dale Berkebile on Mon, Nov 16, 2009

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Tags: Brand Building, Marketing, Brand Development, Blogging, Social Media, Sales Techniques, Branding, Direct Marketing, Direct Mail, Sales Tools, Drip Marketing

What is a Trademark?

Posted by Dale Berkebile on Fri, Oct 23, 2009

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Tags: Brand Building, Brand Development, Branding, Trademark, Trade Dress

H1N1 or Why society accepts poor Brand Positioning?

Posted by Dale Berkebile on Fri, Oct 16, 2009

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Tags: Brand Building, Positioning, Marketing, Company Names, Brand Development, Branding, Naming, Marketing Psychographics

How important is your Vision Statement for creating your brand?

Posted by Dale Berkebile on Wed, Oct 07, 2009

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Tags: Positioning, Marketing, Brand Development, Business Development, Vision Statements

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