When working with a client recently we pulled together monthly reports to review with them. One of the really great things we noticed about the website marketing we have been working on was that in just 4 months this client has increased their organic web traffic by 600%. This is really exciting since organic web traffic is the traffic coming to the site via a search engine.
Integrated online marketing uses multiple approaches to get these results like:
Beyond this great increase in web traffic, the integrated online marketing also has started a lead generation campaign that is coming on pretty strong. Granted lead generation takes more time and work than basic organic web traffic growth through an integrated online marketing effort. Lead generation takes web analytics in order to measure the results and do testing over time using an integrated online marketing approach. One thing to keep in mind though is that if you commit to an integrated online marketing campaign, one that you stick with for years, your organic web traffic will continue to grow. If you continue to use seo tools and optimize your site, your online publishing and social media will also continually grow your leads for the sales team. The longer you use and more strategic you get, with your keywords/key phrases in your seo marketing, the more targeted your web traffic will become.
If you are looking for a solution to a slow economy or just have slow sales, integrated online marketing delivers the best bang for the buck when it comes to marketing. Inbound Marketing is truly the foundation for all of your marketing, lead generations and sales efforts.