The #1 marketing tool is your blog. In order to compete today you need to embrace the fact that you are now a publisher of remarkable content about your industry.
The great thing about this marketing tool is that even though it is hard work to keep a blog going every week, this is the thing that makes it so powerful. A lot of your competitors are not going to be able or willing to keep up with you if you are publishing and article or two every week.
Think about it at the end of a year you will publish 50 to 100 articles about your industry in a years time if you only write 1-2 articles a week. Now for your competitors that are unwilling or unable to commit this much effort and time to blogging, look how quickly you are leaping ahead of these companies. If someone does a search on your industry or topics related to your products or service, who's going to come up? You are of course because you have hundreds of pages online talking about these topics.
You want to become a leader in your industry? Well here's the solution, blog your but off! Blog like crazy, heck blog more than twice a week and you will be ahead of the pack in months instead of years.
Can other forms of marketing offer these solutions? Yes, but not without spending a ton more cash and doing it over a longer period of time.
You want to know why BRANDWISE blogs? Well, you guessed it because it is important for Brandwise to be a leader in business, branding and inbound marketing. Very few people/companies we looked at as competitors 4 years ago are even on the same playing field with us today. Now we are able to compete with large global branding firms when it comes to getting found. Why is this, you may be asking yourself. The answer is we do not have to compete with dollars, we now compete on strategy and keywords for the top ranking in search engines.
If you apply this one marketing tool to your company's marketing mix, you too will start to see some pretty amazing results in as little as 3-6 months. Done properly, you will see better results than any other form of marketing. I would put strategic blogging head-to-head with any other marketing tool and come out with a better long-term valuable effect on your marketshare than any other tool you bring on. Want to try it? Who wants to test a blog against other forms of marketing set up a challenge and we will prove it.
If you are not convinced yet, watch out because everyday this approach is becoming more and more mainstream. Pretty soon your competitors will be passing you by if you do not start today!