The power and speed of social media for spreading the word.
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The power and speed of social media for spreading the word.

Posted by Dale Berkebile on Fri, Jan 28, 2011
 

Save TX Schools uses facebook to market their cause - image

So two days ago my wife calls me on her way home from work. She is a little upset at some of the news they got in a meeting after work. To give you a little background, my wife is a teacher. Apparently Texas, the state we live in is cutting $5 billion in public school funding. This means things like Art, Music classes and Librarians will be cut along with many other younger teachers depending upon your district.

So you can see why my wife and her school were upset. So the leaders recommended that everyone start doing some old school techniques and start writing their senators. My wife on the other hand has heard me talking about social media for years now and has also been on facebook for several years herself, has decided to update the way she reaches out. Her goal is to get as many people following her page and educate everyone how to get on board and make a difference.

In as little as 2 days, she has set up a Facebook Community Page under the name Save Texas Schools. Beyond just setting this page up, she has been able to collect some 50+ people getting on board with this cause. Only a handful are actual contacts she knows personally.

The great thing is these people are passionate about this cause. They are starting to rally the troops and set up meetings to discuss this problem. Keep in mind these are not necessarily local people they are all over the state. There have been a few people who have already reached out to my wife to connect and join them for in person meetings or phone meetings to band together and solve this issue.

If you are in Texas and do not want to see these big cuts ($5 billion), please go and join this group to Save Texas Schools.

For the rest of you that are regular readers of this blog, here is how it ties into business marketing. I have business owners look at me like I am crazy when I recommend we start using social media to help build their brand, connect with their audience, build traffic to their website and help convert people into leads. The key is getting a bunch of people passionate about your brand. Look at companies like Apple. An Apple user will fight till the death to keep their macs if they are in a majority Windows PC office. That is some passion! Apple's multiple facebook pages are going through the roof as are Apples profits.

So do you want to get your message out to the masses and build a strong following of evangelists? Than maybe you need to set up a Facebook Fan Page for your business. Think of how cool it would be if in two days your business got 50+ followers and had people start calling you to learn more or buy your product. That is the true power and speed of social media when done right. Now get social!



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COMMENTS

Just a quick update, this group now has over some 100 fans. Wow! It is amazing how quick people join the cause when it is something they can really get passionate about. My wife has connected with some local politicians who are getting behind the cause as well. This can happen for businesses, but usually it is at a much slower growth rate since it is easier to get behind a cause than just support a business.

posted @ Monday, January 31, 2011 10:48 AM by Dale Berkebile


Another quick update. 
In the first week Save Texas Schools reaches 169 fans that like their facebook page. I that same amount of time my wife got a personal letter from Mark Shelton, the State of TX House of Representative that sits on the Public Education Committee. 
 
First off I want to wish this group a big congratulations! My wife has done this on her own, by using all the stuff she has heard me talk about when it comes to using social media.  
 
How many fans does your Fan Page have? The Brandwise fan page only has 152 and we have had this site up for nearly two years. We have been beat by my wife's Save TX Schools fan page in one week. Wow!

posted @ Thursday, February 03, 2011 5:52 PM by Dale Berkebile


Comments have been closed for this article.

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