Branding Blog

The economy sucks... but that doesn't mean you have to!

Written by Dale Berkebile | Thu, Sep 23, 2010

Today we are seeing companies go out of business or companies struggling to make things work. I do not know how often I have heard people crying the blues about the economy. Granted we too have taken a hit. This may be the worst economy or recession this country or maybe even the world has ever seen. Ok, I get that. But it may also really be the greatest opportunity we have ever seen.

So my question to you is this…
Do you want to be on top once the recession is over?

If you answered yes, what are you doing to get there?

Burying your head in the sand or crying the blues is not getting you there, so now is the time to buck up and do whatever it takes to get on top again. Turn off the news and really start figuring out what it will take to make you top-dog – right now in the worst recession ever. Where will that put you in five years?

Here's the deal, everything is changing. You need to change too! What are you doing to change? If you are an industry that is dying like the print industry, newspapers or whatever… figure out a way to reinvent yourself. Become the leader in whatever you decide to do.

Take it from us, Brandwise has reinvented ourselves more times then we can shake a stick at. Each time we get bigger and stronger and become a better company for it. We have had lots of failure's too, but we also learned a lot about ourselves and our industry by doing everything we've done.

The thing is we are open to change and we commit to the areas we decide to make change. We lead by example for our customers. We are going gangbusters with all the blogging, social media and online marketing we can make time for to prove how important this stuff is. You too need to find those new technologies or that out of the box thinking that is going to take you to the next level. As Apple said, Think Differently. When your competition is making a zig, you need to be making a zag.

Just because you have done something for the last 75 years does not mean it is right for todays market. Step it up and make change now! Get positive, look for the silver lining and be thankful that all your previous competitors are struggling and going out of business. This is the perfect opportunity to get great employees at low rates since their are so many quality people available.

Success is made by being persistent.

If you would like to try a cutting edge marketing solution that puts you ahead of the industry nows the time to start inbound marketing.

So if you are tired of hearing about the poor economy and ready to take action this is the tip sheet for you - 5 must do changes to make in a tough economy.