Green Day - Punk Rock Sellouts or Entrepreneurial Geniuses?
BrandWise Home Contact Us Client Login Using strategy to design and build stronger brands - get BrandWise

free-sales-webinarsign-up-today

improve-sales-assessment

Create strong brands by following the tips in this eBook!

Learn to Stand Out in a crowded marketplace eBook download - button

If you are looking to Stand Out in a crowded marketplace by building a strong brand, then this is the eBook for you.

 
What the eBook offers
  • ideas on what branding is
  • 7 criteria for a good name
  • 3 questions to answer when building your brand
  • Several other tips and tools to better understand how branding works
Click here to download the
Get BRANDWISE and STAND OUT in a crowded marketplace eBook.

Check out our latest offer!

Is your web site generating leads image
What can a Brandwise web site offer my business?
  • A way to generate more qualfied traffic
  • A way to turn that new traffic into leads for the sales team
  • A way to become an expert in your industry
  • A way to tap in to the social network (LinkedIn, Twitter, Facebook, etc.)
Get your lead generation web site today.

What's your Web Site Grade?

Review the Brandwise
website on Alexa.

Review www.getbrandwise.com on alexa.com

Competition is tough… get Brandwise image

 

Add to Technorati Favorites

Competition
is tough…
get BRANDWISE!

Current Articles | RSS Feed RSS Feed

Green Day - Punk Rock Sellouts or Entrepreneurial Geniuses?

Posted by Dale Berkebile on Wed, Jun 16, 2010
 

Green Day: Punk rock sellouts or entrepreneurial geniuses? - image

So the other Sunday I was watching Sunday Morning on CBS. The morning show, which I watch on a regular basis on Sunday mornings, was doing a special on Green Day and their rock opera American Idiot.

I was quite surprised to see an old punk rock band that I used to listen to quite a bit in the early and mid '90's. Since I have always had a fondness for punk rock music and their thoughts of DIY (do it yourself),  damn-the-man, and taking down the system, it made me think of what punk has become. It made me wonder has Green Day (and punk rock in general) sold-out?

For those of you unfamiliar with punk rock, this is a no-no. This goes against everything punks believe in. Then I take a look at myself, although I have kept some of my punk rock roots, I too am getting older, watching CBS's Sunday Morning, and have become quite the member of the business community in Cowtown (Fort Worth, TX). Although, I have built my business on the ol' DIY model, there are a lot of areas where I too may have sold-out in the eyes of a young passionate punk.

As I watch this interview with Green Day, I notice, they do not think they sold-out at all. They are loving where they have been able to take their music – to the masses. They have done a pretty good job reaching the masses by going from garage-underground bars to Broadway. 

Green Day seem to have done a good job of creating a rock opera that has a punk rock feel, but could be watched by the non-punk rock community like – 'gulp' – my mom or any lover of Broadway. Better yet, maybe they are bridging the gap and bringing punk music listeners to a Broadway musical. Talk about a big stretch for most young punks!

Anyhow, American Idiot has been open now for several months and seems to be doing quite well. Who woulda thought this young punk band could become serious business minded entrepreneurs.

So I am wondering, what do you think? 

See a before and after of Green Days career by watching the videos below. 

Green Day - Early Punk Rock Days:

 

Green Day - Entrepreneurial Rock Opera Days:

So although I have not listened to Green Day for sometime, I actually had to break out some of my old CD's and take a listen. I love their early stuff on 1,039/smoothed Out Slappy Hours, KERPLUNK and even Dookie. This is where I kind of stopped listening to them. Green Day however did make it into my 2007 wedding reception as the last song played. Now the song Good Riddance will forever be in my memory associated with good times in my life.

I think Green Day has done something pretty amazing! There were times when I thought they had sold-out, but I truly have to appreciate their business sense and the abilty to bring punk rock to the masses! It will be interesting to see where Green Day goes from here.

Here's one for the road - Good Riddance (time of your life):

Feel free to leave your thoughts on Green Day and your thoughts on their salesmanship and entrepreneurial skills. Or just your thoughts on how punk rock has moved into mainstream business.

Tags: ,

COMMENTS

It's a very difficult thing to stay true to yourself as an artist and your roots and appeal to the masses. Green Day has done an amazing job of it. With Dookie, they pulled it off because their songs were/are so contagious... they've been able to hang on to that contagious virus for close to 20 years. A lot of artist end up losing grasp of that reality after their second or third album. Maybe it's because I've grown up (old) with them, but I think American Idiot is their best album to date.  
 
If they ever sold out, and lost an audience, they probably lost those idealists with their major label debut of Dookie... I was 18 when I first heard that album, and was much more of an idealist then. While some others in my circles would scream "sellout!", I went to their show, wore out the cassette and sang all the songs as loud as i could in my car. Whether they had or hadn't sold out, i didn't care, they hooked me with the music and also introduced me to a bunch of other great music on Lookout records. Oh, and they still rock now without rehashing the same old sound and without the normal rock band slow death of just writing & performing crappier and crappier material. 

posted @ Wednesday, June 16, 2010 3:16 PM by Matt Pilgrim


Matt, 
Thanks for your feedback. You are right it is tough to stay true to your roots and still make big cash from the masses. I will have to start looking into the newer stuff to get a feel how solid the new music is. 
 
Green Day is very contagious in the early days and the new stuff I hear is sounding pretty contagious as well, but I'm not sure how the whole CD's are compared to the popular contagious songs. 
 
Thanks again for sharing.

posted @ Wednesday, June 16, 2010 4:04 PM by Dale Berkebile


Comments have been closed for this article.

Follow Brandwise:

Subscribe to our blog by Email

Your email:

Sign up for the Brandwise email Newsletter

Brandwise e-Brand News envelope image

Sign up for your free
BRANDWISE eNewsletter.

Browse by Tag

Related Posts with Thumbnails