Branding Blog

Web Sales Goals & Inbound Marketing kill the sales roller coaster

Written by Dale Berkebile | Thu, May 06, 2010

In this day and age you need to turn your website into a sales producing machine and start holding your site accountable to getting specific results. Basically your website should become not only a sales tool, but also a part of your sales force.

If you are wondering how this is possible, then your site is probably not even meeting the first requirement of a site - being a sales tool for your sales team.

In order to make your site get better results for the money you have already invested, you need to ask yourself a few questions:

  • Is our site getting found?
  • If so, how much traffic is it getting? (above 500 visitors a month is a starting point)
  • Does our site use SEO techniques? 
  • Does our site have an on-site blog?
  • If it does, are we blogging 1-5 articles a week?
  • Are we actively using social media? (minimum of LinkedIn, Facebook & Twitter - a few posts/activity a week)

If you do not know or answered no to any of these questions, then this is something you need to take care before you start your sales goals. If you answered yes to all the above then, congratulations, you are now ready to hold your website accountable to the sales goals you will be setting.

This presentation talks about 6 steps to killing the sales roller coaster. The 6 steps are:

  1. Define your monthly sales goal
    (example: $10,000 per month)

  2. Define the average size of your sale
    (example: $5,000 per average sale)

  3. Define the number of sales needed to reach your monthly sales goal
    (example: divide monthly sales goal by average sales price - $10,000 / $5,000 = 2 sales per month)

  4. Define your sales conversion rate
    (example: 20% sales lead converted into a closed deal. In order to get 2 clients, you need to figure out how many leads your sales team needs. If they have a 20% close ratio then they will need 10 leads per month)

  5. Define your website visitor to leads ratio
    (example: typically we have seen a 1-2% rate for your website traffic to convert into a sales lead by filling out a web contact form. So figure out how to get 10 leads a month from your website)

  6. Define the monthly website traffic needed generate the business needed to reach your monthly sales goals
    (in this example you would need 1,000 website visitors)

Get more details by viewing the whole presentation.


Using and Setting Website Sales Goal
View more presentations from Brandwise.
If you have any more questions, please leave a comment on this article or give us a call and we would be happy to discuss it with you. 
If you have had similar luck on this type of a system we would love to hear your thoughts or stories to share. Again, they can be posted in the comments below or contact us and we would be happy to interview you and write an article on how you are using a similar system and the results you are holding your website accountable to.