Branding Blog

Inbound Marketing allows
businesses to out think their competitors.

Written by Dale Berkebile | Fri, Feb 19, 2010

 

Today you can out think your competitors instead of out spending them with your marketing efforts.

 

Inbound Marketing is leveling the playing field of business. In the old days, it took big bankrolls to compete with large corporations within your industry. Now you are able to get big exposure through your web site.

Instead of buying high dollar advertising that is hard to do on a regular basis without serious funding, why not go to the people where they are? Online, right?

If you have a problem you are unable to answer and your friends, family or colleagues don't have an answer, where do you turn?

95% of you probably answered Google. Google has replaced the yellow pages because you not only get and ad that tells you how great the companies on the page are, but because now you can truly find out how good they are. Just search for the companies name or look for sites that rate these companies. Beyond this you can go to their web site and see what they have to say, if they look legit or a good fit to solve your problem.

As a matter of fact google helps you find the solution first and then research who would be the best provider to fix your problem.

So if you didn't already know, you now understand the importance of being found online. Keep in mind just because you have a web site does not mean you are getting found.

 

So what do you need
to do to start out thinking
your competitors?

 

  1. Build a web site that is optimized for search engines.

  2. Add a blog to your site
    (not some other site, but actually on your web site).

  3. Post blog articles at least once a week,
    the more the better though.

  4. Promote your blog through social media
    (LinkedIn, Facebook, Twitter, etc.).

  5. Make offers on landing pages or micro-sites to
    convert web visitors to sales leads.

  6. Measure the results through your web stats
    or analytics software.

  7. Continue steps 3-6 all the while
    testing and improving these tactics.

By doing this, you will very quickly start to rank higher in search engines. You will be setting yourself up as the expert within your industry. Getting found on the search engines levels the playing field. You no longer have to be a big spender on marketing, you just have to commit to have someone on your team blog on a regular basis, promote the blog through social media and other tools, convert web visitors to leads via landing pages and then just measure the results and improve over time.

Granted this does cost money to build the web site, learn about keywords to get found and how to use social media, but it is much cheaper than all other forms of marketing (that bring worse results if not done by a professional).

If you are ready to out think your competitors with inbound marketing request a free demo and get started.