How to find a Professional Web Design Company.
Posted by Dale Berkebile on Sat, Jan 30, 2010
When looking to hire a web design or development company to build your next web site ask a few questions. Today anyone can learn a little HTML or find a free template online.
Your goal however should be not just to have a web site, but more importantly having a web site that:
- generates leads for your sales team
- gets you exposure
- sets you up as an expert in your industry
- allows you to build a community of followers that interact with your site on a regular basis
- is set up to build inbound links to your site
This is really an inbound marketing approach. Once you understand what your site should offer, how do you find a professional web design company. The first thing you should do is do a search online to find the local "Professional Web Design Companies". Evaluate their sites and ask trusted business people you know if they have heard of these companies and who they have used in the past?
Next start talking to some of these firms. To make sure you get quality vendors by interviewing them.
I would ask all the vendors to share their web stats with you.
Ask them these questions:
- How many visitors do you get to you site a month?
- How has that change over the last month, quarter, year?
- How many visitors fill out a form on your web site a month?
- How has this changed over the last month, quarter, year?
- How many keywords rank on the first page of google?
- How has that changed from last month, quarter, year?
- How many google indexed pages does your site have now?
- How has that changed from last month, quarter, year?
- How many inbound links does your site have?
- How has that changed from last month, quarter, year?
I would ask all the vendors to share what
they think they can do with your site.
Ask them these questions:
- What kind of web traffic percentage increase
can we expect in 3 months? - How will we get more traffic to our site?
- How will we convert visitor into leads?
- Who will manage the site?
- Who make edits to the site?
- How long will this take?
- How soon can we see our keywords rank
on the first page of google? - How will that change over time?
- How can we get more google indexed pages?
- How will we get inbound links to our site?
- How can we track and measure our
success on an ongoing basis?
By using these tips on evaluating the vendors and then asking these questions, you should be able to find the right fit pretty quickly. You will be able to weed people out as well since you will catch most people off guard by asking such tough questions. The vendors you talk to will know, you will be holding them accountable. Some may just bow out, since this is not something they are accustomed to.
We hope this helps you find a true Professional Web Design Company to help you build out your site and bring you success.
Good luck!
Lear more about Inbound Marketing programs here.
