When it comes to Search Engine Optimization (SEO) there are some regular tips you will want to use in order to not only get listed in search engines, but also start to rank higher. Obviously the goal is to be in the top ten in order to get on the first page of google, bing, yahoo or other search engines.
In the past companies just came up with one Page Title and used it across all pages on the site. An example would be "Brandwise | Fort Worth Marketing Firm". On one hand we were trying to use SEO by using the company name and what we do and maybe even where we do it similar to the previous example. The problem is this, in order to get the best results, Page Titles have to be tied to the page content and keywords(keyphrases). So now you may want the Page Title similar to the example or our current homepage - Page Title is "Brand management firm | Brandwise".
This works great for our homepage because it says what we do and then who we are. This is however the only page that uses this Page Title. The goal is that someone either does a search on "brand management firms" or "Brandwise". If you do a search you will see we come up on the first page for each one of these items (at least on google and bing).
Now let's look at another example. How about the Brandwise Portfolio page. On this page we use "Brand Design Portfolio" for our page title. You see how this is a little more relevant to this page than "Brand management firm | Brandwise". It helps to understand keywords and try to add them to your Page Titles. Because this is a more competitive group of keywords, it is harder to rank on the first page of a search engine for "Brand Design Portfolio", but because these words define the content on these pages, we have used this anyhow.
The goal is to get your Page Title using keywords that you have a pretty good chance of ranking for.
Search engines give a lot of priority to your Page Title so you want to choose it wisely. By strategically thinking like your prospects and how they search for the similar content on this page, you will be able to create a keyword focused Page Title.
Keep in mind that the first word in the Page title is more valuable to search engines. So instead of using a page title like "the best marketing ideas for Fort Worth real estate web sites", you might want to use something like "Marketing Strategies used by Fort Worth Real Estate web sites". So the longer the title the less value each additional word has in value. That being said, try to start out strong with your first few words. Make these words as relevant as possible to the content on that page and use keywords that you know you will actually be able to rank for.