Branding Blog

Why static digital brochure web sites are dead!

Written by Dale Berkebile | Fri, Jul 31, 2009

The web industry is an interesting business. Over the last 13 years I have been in this business a lot has changed. Early on, I was a leader in the industry and current with all the latest technologies. Then I started Brandwise and since I run the company have been unable to stay current and be at the bleeding edge of web technology.

This is true for many companies. I see a large number of companies still using a standard static web site. Back in 1996 when I started getting into the web, it didn't take much time to get listed in search engines, and create a site that was interesting and useful to prospects and customers. In 2009, you have to compete with thousands and thousands of competitors at all levels and the numbers just keep growing. So what is a company to do?

Brandwise now has the solution to get companies back on track. We have a system in place that will help companies manage their site easily through a content management system (software that allows non-techy people to add and edit content on their site without programming). This system includes web stats or analytics on the back end to track and measure the success of your web site.

So, how does this system improve your web success? To begin, we add a blog to your current web site - not just to a server somewhere in bloggerland. This immediately helps with search engine ranking. Next, we help you optimize each and every page of your web site in order to get every page on your site ranking higher. The more pages you have and the higher each one ranks, the better found you will be. Then, we connect this with all the social networking groups (Facebook, Twitter, LinkedIn) - which is very easy to do. Lastly, we add to this a way to generate leads for your sales team. Now, what do you have? An "Extreme Web Site Makeover" that would even make Ty Pennington cry.

So now you are interested and want to get with the times. But, your thinking, do I need all of this? Can I afford all of this? 

The answer to both of these is yes! Your web site should be a sales tool and this system will allow just that. And, the traffic and leads your site will deliver will very easily start paying for itself. 

If you would like to hear more get in touch with us today and we will give you a 30 day trial run that will blow you away. If you do not believe us, just try it out and in 30 days drop us if you are not satisfied.

I want an easily managed, strongly branded lead generation web site.