BrandWise Home Contact Us Client Login Using strategy to design and build stronger brands - get BrandWise

Competition is tough… get Brandwise image

 

Add to Technorati Favorites

Rate My Blog

Blog Directory

What's your Web Site Grade?

Blog Directory

Competition
is tough…
get BRANDWISE!

Current Articles | RSS Feed RSS Feed

Basic marketing definition and overview.

Posted by Dale Berkebile on Mon, Jun 15, 2009
 | Submit to Digg digg it | Submit to Reddit reddit | Add to delicious delicious | Submit to StumbleUpon StumbleUpon | Share on Facebook Facebook | Share on Twitter Twitter | Share on LinkedIn LinkedIn | View blog reactions 

Marketing is the means by which companies use the research and analysis of their customers to formulate strategies that build brand awareness, make offers, cross promote and convert viewers into ongoing clients.

This is the phase that companies start developing demographic and psychographic data on their customers and prospects.

  • Demographic Data -
    Description about the person or company.

    Examples Include:
  • Age
  • Gender
  • Family size
  • Family lifecycle
  • Generation: baby-boomers, Generation X, etc.
  • Income
  • Occupation
  • Education
  • Ethnicity
  • Nationality
  • Religion
  • Social class
  • Job Title
  • Industry
  • Company Size
  • Number of Computers
  • SIC Codes

  • Psychographic Data -
    Description about a customers lifestyle.
    Why they buy or how they buy.

    Examples Include:
  • Activities
  • Interests
  • Opinions
  • Attitudes
  • Values
Once you have a strong understanding of your customers and prospects you can build a plan of attack (strategy) based on what this audiences needs are. After their needs are defined a company forms a theme, message or offer to approach this list of prospects.
 
From there you start to move into the Lead Generation Phase, Lead Conversion Phase and finally into the Client Fulfillment Phase. We will describe these phases further in a future article.
 
Brandwise RSS button

Tags: ,

COMMENTS

Currently, there are no comments. Be the first to post one!
Post Comment
Name
 *
Email
 *
Website (optional)
Comment
 *

Allowed tags: <a> link, <b> bold, <i> italics

Receive email when someone replies.

Subscribe to our blog by Email

Your email:

Check out our latest offer!

Is your web site generating leads image
What can a Brandwise web site offer my business?
  • A way to generate more qualfied traffic
  • A way to turn that new traffic into leads for the sales team
  • A way to become an expert in your industry
  • A way to tap in to the social network (LinkedIn, Twitter, Facebook, etc.)
Get your lead generation web site today.

Read our new eBook Branded Twitter.

Branded Twitter account image

  • Why should my company be on Twitter? 
  • Why should I brand my Twitter account?
Find out by reading our Twitter Branding eBook.

Most Popular Posts

Browse by Tag

Posts by Month