Branding Blog

Thoughts on Software: Are you ready to move to the cloud?

Written by Dale Berkebile | Wed, May 08, 2013


Roughly four months ago I decided to move the Brandwise design software to the cloud.

Adobe Creative Cloud is the new direction Adobe is taking their software. I love the idea of regular automatic updates, and being current at all times. I do not like the thought of being over a barrel and not being able to switch once I get started down this path. Obviously on some level this cloud concept is a money maker for Adobe. They get regularly updated bank accounts from all users. So someone like myself who might only buy every other version of their software, now will be paying monthly forever. This will make us pay more for sure.

The upside though is now we have access to all of the Adobe tools, including all the video tools I've been wanting to use for years. The down side is who has the time to learn all these new tools? So today I read an article on the FastCompany (design) website titled: Adobe: 5 Reasons We Killed The Creative Suite. It was an interesting read and apparently Adobe will not be creating another version of their Creative Suite tools in hard copy form and will be moving 100% to the cloud for future versions of their software.

This has many up in arms. Change is always hard for people, but we are designers and marketers aren't we supposed to be leading the pack?

  • Aren't we change agents?
  • Aren't we cutting edge?
  • Well then why to we hate change so much?

Well it is probably the laggards who are complaining, not the thought leaders.

I have been using Hubspot for over 4 years now. This is one of the top cloud providers we work with, but in the last 4 years we work with many, many other cloud based providers. Everything seems to work great (for the most part). Yes we keep paying them all every month (this must be the business model du jour). Yes these companies are getting rich off us, but they are also creating amazing products that we were unable to have in the old software model.

I've debated on taking my accounting to the cloud. again the thought sounds great except this is highly private information and I questioned security. There is probably nothing to fear, but I'm a laggard in the accounting area of the business and tend to play it safe.

  • What are your thoughts on cloud based software?
  • Do you like it? Do you hate it?
  • Does it spur on fear like nothing else?

I think overall it is great. It would be best if like Hubspot you could do all your work anywhere you had access to a computer with an internet connection. This is not the case by the way for Adobe. You must download the software and can only use it on two registered computers which sucks if you have a roaming laptop you use and an office computer and a computer at how, but only one user. One of these computers will not be able to use a one user license under the current Adobe cloud.

Share your thoughts. I'd love to hear what you think of the changes the software industry is going through currently.