These are visionary statements that are meant to encompass the passion, desire and commitment of the people saying them, usually the CEO. If these statements become who you are, what you believe and live through your lifestyle then this is what gets people excited and want to follow you to the ends of the world.
The problem with sayings like this is you truly need to live them and make this part of your brand. I have been talking to a business owner recently who early in our conversation liked to use the Go Big or Go Home saying. Early she was excited to think of the possibilities bringing a professional firm like Brandwise would do for her business. I could hear it in her voice the excitement and passion for what this next level would look like.
As we started pinning her down on goals and why she wanted to do this and where she wanted to be, something changed. The thought of spending the money it would take to get to the next level gave her cold feet. I know for sure, have no doubt that I help her double, triple or even quadruple her business in 6 to 12 months.
So where are we at? The rule of ratios, right? Yeah. So anyone looking to go with a firm like Brandwise needs to decide am I going to get my money back if I work with this firm? How soon will it happen and is the reward worth the risk? If the risk is investing roughly 1/10 or 1/3 of the money would bring back your money three-fold, than this really isn't a risk, is it?
So where is the person who uses the term Go Big or Go Home? At this point they are going home, I guess. Hmmmm, odd right. Well no it isn't odd, because this isn't the true brand or lifestyle of the company or person. This is just a statement that sounds sounds good, but when push comes to shove we just pick a new statement or continue with our unsupportive buy cycle and go home.
Great inspiring statements are wonderful, but remember when things are though you need to continue to live this statement, it needs to be who you are, how you act. This is what turns a mere statement into a vision, passion, drive and a brand. So don't say these things live them!