<img src="http://www.dakic-ia-300.com/43574.png?trk_user=43574&amp;trk_tit=jsdisabled&amp;trk_ref=jsdisabled&amp;trk_loc=jsdisabled" height="0px" width="0px" style="display:none;">


BrandWise Home Contact Us Client Login Using strategy to design and build stronger brands - get BrandWise

Branding Tips to Increase Sales

Go Big or Go Home - a lifestyle, part of the brand not a cute saying!

Posted by Dale Berkebile on Sat, Apr 28, 2012

What's your inspirational statement? Do you live it? Is it part of your brand?

There are a lot of profound business statements out there like:

  • Go Big or Go Home
  • Failure is Not an Option
  • Good is the Enemy of Great
  • etc, etc,

These are visionary statements that are meant to encompass the passion, desire and commitment of the people saying them, usually the CEO. If these statements become who you are, what you believe and live through your lifestyle then this is what gets people excited and want to follow you to the ends of the world.

The problem with sayings like this is you truly need to live them and make this part of your brand. I have been talking to a business owner recently who early in our conversation liked to use the Go Big or Go Home saying. Early she was excited to think of the possibilities bringing a professional firm like Brandwise would do for her business. I could hear it in her voice the excitement and passion for what this next level would look like.

As we started pinning her down on goals and why she wanted to do this and where she wanted to be, something changed. The thought of spending the money it would take to get to the next level gave her cold feet. I know for sure, have no doubt that I help her double, triple or even quadruple her business in 6 to 12 months.

So where are we at? The rule of ratios, right? Yeah. So anyone looking to go with a firm like Brandwise needs to decide am I going to get my money back if I work with this firm? How soon will it happen and is the reward worth the risk? If the risk is investing roughly 1/10 or 1/3 of the money would bring back your money three-fold, than this really isn't a risk, is it?

So where is the person who uses the term Go Big or Go Home? At this point they are going home, I guess. Hmmmm, odd right. Well no it isn't odd, because this isn't the true brand or lifestyle of the company or person. This is just a statement that sounds sounds good, but when push comes to shove we just pick a new statement or continue with our unsupportive buy cycle and go home.

Great inspiring statements are wonderful, but remember when things are though you need to continue to live this statement, it needs to be who you are, how you act. This is what turns a mere statement into a vision, passion, drive and a brand. So don't say these things live them!


Have you tried Stupid Human Tricks for Salespeople using Linkedin?

Tags: Business Success, Branding

    CEO Marketing Handbook

    CEO Marketing Handbook: 7 Steps to create a Website that Works - eBook 1 Sign up today!

    New CEO Marketing Handbook out now!


    Follow Brandwise:

    Subscribe to our blog by Email

    Try the Inbound Marketing Calculator


    Inbound Marketing
    ROI Calculator

    Sign up for the Brandwise email Newsletter

    Brandwise e-Brand News envelope image


    Sign up for your free
    BRANDWISE eNewsletter.

    Most Popular Posts

    Browse by Tag

    Review the Brandwise
    website on Alexa.

    Review www.getbrandwise.com on alexa.com

    Competition is tough… get Brandwise image