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Branding Tips to Increase Sales

Kasie Hilburn

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Before you start Branding: Determine Your Brand Position

Posted by Kasie Hilburn on Wed, Sep 04, 2013

You can't put lipstick on a pig.

We like to use funny sayings down here in the south. Lipstick on a pig means: its a waste of time to make superficial changes in order to disguise a product's true nature. Common sense to be sure, but it's lost on so many companies when it comes to brand positioning.

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Tags: Brand Positioning, Brand Development

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