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Branding Tips to Increase Sales

CEO Mistake #3: Trying to Figure Marketing ROI Before Project Scope

Posted by Dale Berkebile on Tue, Dec 23, 2014

Trying to figure out how soon you can recoup Marketing ROI on an $x investment and when this becomes a problem.

As a CEO it is very important to understand ROI. Just to be clear ROI stands for Return On Investment. It is very important to be buying based on thoughts of the returns you will get. However if you jump too quickly into calculations there is a good chance you will miss the opportunity.

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Tags: Marketing ROI, CEO Marketing Mistakes

Growth Challenge: All I Want For Christmas…

Posted by Dale Berkebile on Thu, Dec 18, 2014

So we are in the midst of planning 2015, and in the thick of the Christmas/Holiday Season I thought I would throw out a challenge…

 

All I want for Christmas is…

20 new clients
demanding $1MM+
in revenue growth.

 

I want to help you go from 
GOOD… to GREAT… to F@%K YEAH!

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Tags: Growth Goals, Business Growth, Growth Challenge

Do You Really Know Your Best Customers?

Posted by Chuck Jones on Sat, Dec 13, 2014

 

Every business has a variety of customers… some are quiet and appreciate what you do or provide; some are annoying and constantly asking for things outside of your agreement; some are profitable and some are not. Do you know who your best customers really are?

If not, perhaps it's time you give it some thought. A little bit of work in this area can provide you with some clarity and focus that can help you land more "best customers" and avoid customers that can cost you money versus make you money.

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Tags: Business Success

CEO Growth Mistake: Moving Top-Salesperson to Sales Manager Role

Posted by Dale Berkebile on Thu, Dec 11, 2014

 

You are a growing company and you have a few salespeople.

As the company grows you feel you need to step out of managing the sales team, so you can focus on bigger picture items to run and grow the company better.

So what do you do?

Often CEOs decide that the best solution is hire inside the company. This is respectable and sometimes a great solution. However make sure you understand what success in the sales manager role looks like before you hire or promote an employee to this position.

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Tags: Sales Management, Sales Hiring, Growth Goals

5 Steps to Fix Marketing and Sales and Prepare for Success

Posted by Chuck Jones on Fri, Dec 05, 2014

2014 is quickly coming to an end and, from my perspective, it was entirely too fast as I still have way too much on my To-Do List. How about you?

Is your business going to achieve the goals you set out at the beginning of the year? You did have some goals in place, didn't you? If you didn't then it's not so easy to measure whether or not you had a good year since you can only compare it to last year or where you think you should be. Not very objective. If you did have some goals in place, how did you do? Nail it? Crush it? Miss it?

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Tags: Business Success

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