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Branding Tips to Increase Sales

CEO Marketing Mistake #1: Being short-sighted when buying marketing

Posted by Dale Berkebile on Fri, Oct 31, 2014

What are some of the biggest marketing mistakes business owners and CEOs make?

Let's define the audience for this is article (series of articles). It is meant for "small" businesses doing under $20 million in annual revenues, but probably still doing over $1 million annually. These are the people who've been around the block a few times. This is going to be a series of articles based on the 5 topics listed in the bulletpoints below. I wanted to try to make them short and sweet instead of long and drawn-out like my normal posts. So stay tuned over the next few weeks. Now let's get into it!

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Do you hate sales? Do you also hate smart conversations with friends?

Posted by Dale Berkebile on Tue, Oct 14, 2014

Why do you think sales calls and conversations are different?

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