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Branding Tips to Increase Sales

How typos can undermined your Luxury brand

Posted by Dale Berkebile on Fri, Dec 28, 2012

Ok, I know this is a funny article coming from the guy who struggles with spelling, but typos can kill a brand.

I just got back from my Christmas trip with family in Houston, TX. After getting home and grabbing some food, the wife and I thought we would throw on some mindless TV to chill and ease back in to our normal home life and work week.

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Tags: Marketing, Advertising, Branding, Advice

Doing innovative work means constantly challenging yourself & change

Posted by Dale Berkebile on Fri, Dec 21, 2012

Reinventing oneself is a hard and scary process, but in order to innovate you need to push forward and go into uncharted territories.

I have taken on this reinvention process many times to build the company "I wanted." Many times this was for selfish reasons driven by ego. I wanted to be cool and have this great company who was the top in my industry. Ok, so this is all great, but how long can you continue to feed your ego without big wins for others. What I have found is that the more I change the more I become my best customer.

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Tags: Marketing, Announcements, Sales, Smarketing

Sales & Marketing? Can they work together to create a power Brand?

Posted by Dale Berkebile on Wed, Dec 12, 2012

Carole Mahoney and I were talking the other day and she helped me define a regular frustration I have by reviewing…

where design and branding
fits into the bigger picture of
business development.

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Tags: Marketing, Sales, Branding

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