A good marketing strategy is very important, now more than ever. With the uncertain economic climate, marketing and advertising can help companies strategize in order to get their brands in front of consumers. Applying these marketing efforts in your sales strategy is changing the way CEOs are measuring success.
Branding Tips to Increase Sales
I read an interesting article today about Denny Hatch a freelance direct marketing consultant and copy writer.
The article titled Link Me Out really showed it is tough to teach an old dog new tricks. Denny is well known for his ads offering a free direct mail critique. This article however talks about Denny's thoughts on LinkedIn.
When working with a client recently we pulled together monthly reports to review with them. One of the really great things we noticed about the website marketing we have been working on was that in just 4 months this client has increased their organic web traffic by 600%. This is really exciting since organic web traffic is the traffic coming to the site via a search engine.
Tags: Inbound Marketing ROI
What is the #1 problem most companies face? Not enough business (sales), right? Usually this is the case. So how does a business overcome the lack of sales? Well there are two areas they should look: