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Branding Tips to Increase Sales

What is a blog?

Posted by Dale Berkebile on Mon, Aug 31, 2009

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Tags: Blogging, Blogs, Blogosphere

Social Networking, is it for fun or business?

Posted by Dale Berkebile on Mon, Aug 31, 2009

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Tags: Social Media, Twitter, Social Networking, LinkedIn, Facebook, Plaxo

Is the topic of Marketing in a Recession still relevant today?

Posted by Dale Berkebile on Thu, Aug 27, 2009

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Tags: Marketing, Advertising, Increased Sales, Marketing through a Recession

Advertising via signs - funny the way people think and use signs.

Posted by Dale Berkebile on Thu, Aug 20, 2009

This is a YouTube post of some funny and interesting signs. I thought my visitors might like to see some of this stuff. I found this video on Tess Wittler's writing blog.

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Tags: Sings, Signage, Advertising

How to use LinkedIn effectively for business branding.

Posted by Dale Berkebile on Thu, Aug 20, 2009

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Tags: Social Media, Social Networking, LinkedIn

Content Marketing, SEO - What's the difference?

Posted by Dale Berkebile on Mon, Aug 17, 2009

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Tags: Web Design & Development, Blogging, Content Marketing, SEO

What is a brand management firm?

Posted by Dale Berkebile on Thu, Aug 13, 2009

After talking to all kinds of businesses through networking, cold calls and everyday interaction I have realized not everyone knows or understands what a brand management firm does. Being that we are based in Fort Worth, known as "Cow Town" to some, we are often confused as a company that makes cattle brands for ranchers. Although this is a little frustrating due to our east-coast advertising/design background we can understand part of the confusion.

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Tags: Brand Development, Branding, Brand Management

Newsletter redesign creates a stronger brand for Sundance Square.

Posted by Dale Berkebile on Wed, Aug 12, 2009

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Tags: Newsletter Design, Brand Development, Branding, Graphic Design

Apple has created an App for branding, it is called innovation.

Posted by Dale Berkebile on Wed, Aug 12, 2009

An interesting thing happened to me this Sunday. My wife and I were visiting family in Houston and we decided to join them for church. They are members of Kingwood Christian Church. This is a great church and they always put on excellent activities, events, and sermons. They are usually a little more hip or contemporary than the churches I have attended over the years, but I usually like the direction they take their worship. The interesting thing this Sunday was the sermon was called "There's an App for That".

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Tags: Brand Building, Advertising, Branding, Brand Loyalty

Direct Mail ROI - what does it mean?

Posted by Dale Berkebile on Tue, Aug 04, 2009

For those of you not used to marketing lingo we are going to clarify things for you. Direct mail is advertising including- postcards, catalogs, CD's, letters, & 3 dimensional items sent through the mail. ROI stands for Return On Investment. Basically because you can measure the results of mailings due to the responses they get from each mailing marketers, CFO's, CEO's and business owners like to know how well their marketing is doing.

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Tags: Direct Mail ROI, Direct Mail, roi

Even Postcard Marketing needs a strategic approach.

Posted by Dale Berkebile on Mon, Aug 03, 2009

When it comes to direct mail, a lot of people think of postcards as the quick down-and-dirty starting point. Using postcards can be a great way to build brand awareness and start to generate leads. However, this can not be looked at lightly and just slap a photo, quick copy and then stamped and mailed off. In order to see success you really need to put the time in and develop a strategy behind your campaign.

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Tags: Lead Generation, Marketing, Postcards, Direct Mail, Increased Sales

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