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Branding Tips to Increase Sales

Rate of return direct mail calculator - free ROI tool.

Posted by Dale Berkebile on Thu, Jun 25, 2009

Direct mail is great way to promote your company to a targeted demographic audience. This means instead of advertising in a medium that may have your target audience and several other audiences seeing your ad, you a trying to create a more targeted list that fits within your niche only. So not that you understand the benefits of direct mail how do you use it most effectively? Try our Direct Mail ROI Calculator to help you understand what it might take to break even and also start to profit with your Direct Mail (DM).

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Tags: ROI Calculator, Direct Mail ROI Calculator

How can we afford consistent marketing for our small business? Part 2

Posted by Dale Berkebile on Wed, Jun 24, 2009

This article is continued from yesterday's post. Enjoy!

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Tags: Marketing, Business Development

How can we afford consistent marketing for our small business? Part 1

Posted by Dale Berkebile on Tue, Jun 23, 2009

Develop a strong plan and create an ongoing system.

Every business should be marketing their company on a regular basis. I know many of you may be thinking, "Well of course this marketing guy thinks this, this makes him rich". Ok, so to some extent you are correct, this is how Brandwise makes our money. However, keep in mind if at the end of the day you do not feel like your marketing dollars were well spent… will you continue to pay us? It isn't likely.

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Tags: Marketing, Business Development

What are marketing psychographics?

Posted by Dale Berkebile on Mon, Jun 22, 2009

In this series of blog posts we started with a basic marketing definition, then we moved on to demographics and what they mean to marketing. We are going to close this series with psychographics.

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Tags: Marketing Psychographics

What are marketing demographics?

Posted by Dale Berkebile on Fri, Jun 19, 2009

In our last blog post, Basic marketing definition and overview, we talked about the basic definition of "Marketing", and we mentioned "Demographics" & "Psychographics". We'd now like to give a little more details on demographics.

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Tags: Marketing, Demographic Data

Basic marketing definition and overview.

Posted by Dale Berkebile on Mon, Jun 15, 2009

Marketing is the means by which companies use the research and analysis of their customers to formulate strategies that build brand awareness, make offers, cross promote and convert viewers into ongoing clients.

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Tags: Marketing, Business Development

Looking for more ROI, print marketing is shifting to digital mediums.

Posted by Dale Berkebile on Wed, Jun 10, 2009

In tough times, a lot of companies start cutting marketing budgets.

Sadly, this drives a nail in the coffin for most companies. Similar to the stock market's common theory of "Buy low… sell high", now is the time to take action since things are at an all time low. It is the same with marketing, and for the wise and experienced company, now is the time to get aggressive with your marketing. Ongoing regular marketing keeps your company ahead of the pack. But in slow times when everyone is cutting back, this is when it is easy to excel past your competitors and leave them in the dust when things turn around.

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Tags: Marketing, SEO

Top 10 things not to do when starting a company - part 2

Posted by Dale Berkebile on Tue, Jun 02, 2009

Ok, here is part 2 of the article starting at number 6 of the top 10 things not to do when starting a company.

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Tags: Positioning, Logo Design, Company Names, Business Development, Tips for Start-Ups

Top 10 things not to do when starting a company - part 1.

Posted by Dale Berkebile on Mon, Jun 01, 2009

Ok, so I was talking business last night with a close friend and he asked me to post an article talking about the top 10 things not to do as a business owner / start-up company. So here is what I put together after looking back over the last ten years going through the school of hard knocks.

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Tags: Business Development, New Business, Tips for Start-Ups

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